Newsletter OS 2.0
Sebastian Morino
Founder & CEO of Wealth Scaling I Helping entrepenuers grow their businesses with Sales Funnels & Proven Systems.
The 12-phase system that converted 35% of my audience to my email list.
Estimated Reading Time: (7-12 minutes)
“A powerful lead magnet gets your dream clients through the door.”
“But a persuasive newsletter — makes them to buy.”
This time I don't have a crazy story or epiphany moment.
But I can say one thing…
This system has been developed completely on personal experience.
It is the unique approach I took when I launched The Roadmap Newsletter.
I'm gonna walk you through:
This system allowed me to:
Mind you:
I have 4000 followers on LinkedIn but 90% of my subscribers came from Threads.
Taking that into account…
I was able to convert almost 35% of my rented audience into my email list.
The process is divided into 12 phases:
Phase 1: Strategy.
Phase 2: Choose Newsletter Type.
Phase 3: Tech Setup.
Phase 4: Sign-Up page
Phase 5: Design Assets.
Phase 6: Copywriting Assets.
Phase 7: Promote it.
Phase 8: The Repurposing Strategy
Phase 9: CTA System
Phase 10: P.S CTA Template
Phase 11: Scale & Grow.
I call it?Newsletter OS 2.0
With this framework, you will be able to:
That being said, let's dive in:
Warning:?This is a very long framework, I recommend sitting down, getting rid of all distractions, and fully focusing on understanding the key principles of what makes a Newsletter.
This is all you need to know about Newsletters - the ultimate resource!
I’m giving all of this information for free…
So you don't need to pay thousands of dollars for coaching, courses, or digital products.
If you’re new to the roadmap newsletter…
This is the direct continuation of the?Lead Magnet System 2.0
AND a refresh of the Newsletter OS.
On the last article we explained how to:
If you haven't read that one…
Check it out — so you can fully understand how to apply this framework:
Phase 1: Strategy.
First, you need to figure out what are you going to talk about.
You gotta answer 3 questions:
I can't help you with the name, but I can help you with the other two.
Here's how to figure it out:
For example:
Milestones:
Micro-Solution:
The focus is the main problem that you are solving in your business.
The milestones are sub-problems (main topics)
Each milestone has micro problems.
And your articles are micro solutions.
THIS is your roadmap.
Each milestones becomes a mayor section of a book.
And each micro-solutions becomes the chapters.
In my case…
I want everyday entrepreneurs to build successful one-person business with social media.
AND in the context of embracing freedom on all aspects of life:
And the best way to do that (in my opinion) is building every single business procedure out there — into a predictable system.
No confusion, extreme clarity, massive action.
Each system acting as stepping stone to the next.
That’s why is called: The Roadmap Newsletter.
Is my journey to the top.
And I’ll leave the map behind.
Phase 2: Choose Newsletter Type.
Not all newsletters are created equal.
There’s 4 main types:
Here's how they work:
1. Educational Newsletter:
The main goal of these newsletters is to provide informative & educational content.
They might cover:
2. Curated Newsletters:
These are for the “collectors”.
Those people that love to find & share content from multiple sources around a specific topic.
They might cover:
Or anything that their audience might find valuable.
They rarely write about personal stories or procedures.
The creator acts more as journalist or private investigator.
Meaning…
The creator sees a valuable piece of content & then dives deep on it.
Sometimes adding their opinion about the subject & how it affected their lives.
3. Product Newsletters:
These newsletter are focused on promoting products.
OR
Updates & tutorials of how to use a product itself.
Agencies & software comes to mind.
They might cover:
I believe this type of newsletter is okay for existing customers…
But it gets a little annoying for un-engaged leads.
Rising your unsubscribe rate as a result.
If you strategy is direct-response marketing. This is for you.
4. Personal Brand Newsletters
These newsletters are used by individuals to build their personal brand and connect with their audience on a personal level.
They might cover:
Newsletter examples:
James Clear
Author of “Atomic Habits.
He send a weekly newsletter called “3-2-1 Thursday”
Three ideas from him, two quotes from others, and one question for the reader.
Quick newsletter breakdown:
Ben Settle
An email marketing expert who send a daily email newsletter focused on email marketing tips & strategies.
Quick newsletter breakdown:
Sebastian Morino
I send out” The Roadmap” which gives you business systems on how to grow your audience, brand & community.
I send out 1-4 emails per month but might ramp it up to 2 per week soon.
Quick newsletter breakdown:
Phase 3: Tech Setup
Now is the time to set up all the tech stuff.
That includes but is not limited to:
For the sake of simplicity…
I chose an all-in-one platform.
@beehiiv.
This platform allows me to:
Here's a full tutorial playlist:
Here's the platform:
Phase 4: Sign-Up Page
A sign-up page is dedicated web page designed for a single focused objective.
It’s where your visitor “lands” after clicking a link promoting your lead magnet or newsletter.
A well-optimized sign-up page…
Even thou we’re using beehive to take care of all the complex stuff…
We still need to convince our audience to sign-up.
For example, the roadmap newsletter:
“Join a community 1500+ entrepreneurs & get access to a library of 30+ (free) growth systems”
I use 2 things here:
1500+ entrepreneurs = social proof.
30+ growth system = main benefit.
That is my current value proposition.
When I launched the newsletter it was:
“Get 1 weekly growth system”
That’s it — nothing crazy.
Phase 5: Design Assets
Now is the time to design your newsletter assets.
This is the stuff that your clients see before subscribing.
Here's a basic checklist:
You can use my newsletter as an example:
I developed all my assets with Canva.
(It's free)
Phase 6: Copywriting Assets
When developing your newsletter…
You need to be able to easily do 2 things:
Develop assets that will help you to do that:
Phase 7: Promote it
Have an omnichannel funnel approach.
Meaning…
All of your marketing is done with the sole purpose of transferring traffic from social media channels to your newsletter.
In order to promote it…
Focus in 2 things:
Phase 8: The Repurposing Strategy.
You need to show your audience what your newsletter is about.
First — write your first article.
Then — turn that article into:
Same information — different packaging.
Make sure to include a CTA.
Here’s how to make them:
Phase 9: CTA System
Promote the newsletter EVERYWHERE.
Not only in your posts.
Do it on:
You’re customer will see your promotion 7 times before even considering to click.
Make it impossible to ignore you.
Phase 10: P.S. CTA template.
Now that your newsletter is everywhere.
We still need to actively promote it in all of your content.
There’s 2 types:
The main CTA is your generic CTA you plug in all of your content.
Example:
Article CTA’s in the other hand — are specific solutions to a problem.
For Example:
You post something about copywriting.
That’s a perfect opportunity to include an article talking about copywriting.
Talk about “natural next step”
Phase 11: Scale & Grow
We can't predict the future…
But we can predict the actions required to make that future happen.
When I started my newsletter…
I only had 50 followers on social media.
No one knew who I was.
But I knew that If I get my work out there.
If I make my work public…
Sooner or later people will get notice.
So that is what I did:
This is what happened:
Week 1:
Week 2:
Week 8:
Week 14:
Week 18:
Week 19:
Week 20:
Week 70
Moral of the story?
You need to beat the boss at this level to go to the next.
That is part of the game.
Pro tip:
Want to grow faster?
Ultimate Action List
If you forget everything in this article, remember this checklist:
Phase 1: Strategy
Phase 2: Choose Newsletter Type.
Phase 3: Tech Setup
Phase 4: Sign-Up Page
Phase 5: Design Assets
Phase 6: Copywriting Assets
Phase 7: Promote it
Phase 8: The Repurposing Strategy.
Phase 9: CTA System
Phase 10: P.S. CTA template.
Phase 11: Scale & Grow
By following these tactical steps, you'll become a Newsletter Master who yields impactful results and sales for your business.
There you have it, Newsletter OS 2.0
I hope you found these helpful.
Take some time this Monday to begin implementing what I've shared here today, and then hit me up on LinkedIn in a few weeks with an update.
Let’s build together!
Sebastian Morino
P.S. Whenever you're ready, there are 2 ways I can help you:
1: Build your clarity, systems, and growth with 1:1 consultations here.
2: Follow me on Twitter, LinkedIn,?and Threads for more operating systems.
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Content OS.
I’ve been developing for the last 9 months a brand new content creation system to grow & monetize your audience through your knowledge, skills & creative work.
With that system you will have access to:
P.S. Only the first 10 downloads will be free.
Still deciding on the price point.
Stay tuned for that.??