Newsletter Number Insights
Newsletters are making a comeback–on LinkedIn! LinkedIn's recently enhanced newsletter metrics offer organizations valuable insights into optimizing professional communication strategies.
The platform has introduced two critical data points—"email sends" and "email open rates"—providing organizations with a deeper understanding of their newsletter performance beyond basic article views and subscriber counts. These new metrics deliver essential audience engagement information, showing how many subscribers received emails and what percentage opened them.
Such insights enable organizations to refine their content approach, focusing on topics and formats that truly resonate with their professional audience. The growing newsletter ecosystem offers a powerful channel for mission-driven organizations to share their expertise and build a credible industry presence.
Organizations can leverage these enhanced analytics alongside existing metrics like impressions, engagements, and subscriber demographics to craft more strategic content plans. By understanding which content drives higher open rates, nonprofits and organizations can better allocate their resources toward the most effective communication approaches.
This valuable update empowers organizations to create more meaningful connections with their professional networks, ultimately amplifying their message and advancing their mission through data-informed communication strategies.