Newsletter - November 2023

Hi there ??

As October has drawn to a close, it's time to take a look at what happened in Search marketing and online visibility, and to share a few best practices!

?? The keywords this month are: #SearchGenerativeExperience #SGE #AppleMaps

Let’s take a peek ??

News

Google Ads rolls out new tool for centralized access to all first-party data

Google Ads introduces Data Manager, enabling efficient first-party data management within the platform. This tool facilitates seamless integration from diverse sources, enhancing lead conversions and accurate measurements. It's set to launch in early 2024, aiming to simplify data utilisation for marketers without requiring extensive coding knowledge.

October 12, 2023, Search Engine Land

Google Maps new search results makes photos significantly more important

Google Maps introduces a "photo-first" search results interface, prioritizing images linked to Business Profiles. Rolled out in select countries, this feature aims to provide an enhanced visual experience for users, with AI-driven photo selection. Business owners should focus on positive photo representation to optimize their Google Maps presence.

October 26, 2023, Search Engine Land

Google Search Product Overlay Nearby Store Filter

For many years now, Google Search has offered ways to find products that are in stores near your location. Now the product overlay feature within Google Search also lets you filter by nearby stores.

October 24, 2023, seroundtable

Insights

5 Types of Holiday Local Business Content You Should Promote

Uncover 5 key types of holiday shopping season content to boost your business's visibility and thrive this festive season.

October 24, 2023 moz

How to use Google Bard for better SEO

Launched by Google, Bard offers insights from Google's datasets for SEO. It provides precise schema markup tailored to your content, on-page optimization analysis, competitive research, and general technical SEO guidance. While its capabilities are growing, Bard serves as a strategic SEO tool, with some limitations.

October 23, 2023, searchengineland

Google Local Pack Tests Card Design For Reviews, Menu & More

Google is testing a new local pack design that shows reviews, menu details and more in these card design. It is not too far off from the original local pack design in Google Search, outside of these cards under the main action buttons.

October 20, 2023, seroundtable

How to repair your Google search results and reclaim your online reputation

Grooming your online reputation is vital. A negative image can hinder opportunities. Perform a Google search audit, eliminate harmful content, and suppress negatives via a professional site, online profiles, press releases, interviews, and content optimization.

October 17, 2023, searchengineland