Newsletter November 2023

It's that time of the month again – Join us as we navigate the landscapes of Digital Out-of-Home and Retail Media in the AdMobilize Newsletter. We've gathered the latest insights from October.

5 Ways to Increase Your Revenue Using Computer Vision in Retail

Computer vision technology is revolutionizing the retail industry, providing retailers with unprecedented opportunities to boost revenue growth. Here are five ways you can leverage computer vision to drive your retail business forward:

• ?Enhanced Product Placement
• Personalized Content
• Footfall & Demographics Correlation
• Retail Media
• Omnichannel Strategy

Read the complete article and discover how AdMobilize can help you navigate this evolving landscape.

The power of Data fusion: Get real-time metrics for real-life campaigns

Every data source tells a story. Our platform merges all of this for our clients so the right insights can be created for each campaign. Using Optic Sensors as the base to uncover true exposure, and adding other types of data, our data modeling platform infers with high accuracy and in real-time what is happening across your entire network.

Host all of your data, quantitative and qualitative under one roof, and use our automation tools to use this data for selling, planning, measuring, and optimizing campaigns. Learn more

In the Social Media Spotlight

• Discover how AdMobilize leads the way in retail transformation with data-driven insights that elevate the customer experience, setting new benchmarks. If you're considering digital signage or retail media, this video is a must-watch.
• With the Major League Baseball (MLB) playoffs happening right now, we're taking a moment to revisit some of the most impactful use cases we've had with our clients, reminiscent of OPEN Media UK's collaboration with AdMobilize. Bringing to life a dynamic 3D Perspective campaign for Sky Betting & Gaming during the EFL (English Football League) Play-Off Finals, right outside the iconic Wembley Stadium. Our role in this partnership involved providing audience and traffic measurement services to assess the campaigns' impact. Learn more
• OOH is evolving, just like everything in tech. While new and shiny things like Generative AI, 3D campaigns, optical illusions, or CGI are taking over the OOH discussions - alongside our beloved Measurement of course - we think everybody can agree that Creative is, and always be King. We all love campaigns that are just brilliant, not because of their technology, but the human minds behind it. Check out some examples of amazing OOH campaigns that have turned heads and shown the power of out-of-home advertising. Learn more

Stay up to date and unlock the power of Computer Vision

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