Newsletter | May 2024
The CMO Syndicate
Accelerating Business Transformation Globally with Marketing Authority.
Growth Through Adaptation
In an ever-evolving marketplace, circumstances and plans will be in constant flux. Sometimes, you'll run into a pothole but with help from a good team, the best C-suite leaders will find a way to navigate their way to sustainable growth. In this issue, we'll explore that theme and more, including what's behind the shortening of CEO tenure, employing core principles to deal with adverse circumstances, and always staying true to ROI. We hope you enjoy the May issue.??
Growth Insights
20% Decrease in S&P 500 Median CEO Tenure
The rapid pace of technological change, the evolving roles for CEOs, and heightened accountability are just a few of the reasons behind the drop, writes Founding Partner and CMO Lisa Bratkovich. Read more
Traction - Have You Hit A Pothole on Your Growth Journey?
Hitting a pothole on a recent road trip reminded Associate and CMO Tony Kempa of the need for organizations to get back to core Entrepreneurial Operating System (EOS) principles. Read more
Mastering Marketing ROI: Strategic Insights for CMO
Incorporating key attribution models is a crucial step for C-suite leaders looking to drive sustainable growth, writes Founding Partner and CMO Ani Matson. Read more
Access Our Whitepaper – Don't Believe These 7 Marketing Myths: The CEO's Guide to Transformational Growth
ICYMI, our recently released guide for CEOs will help to clarify seven pivotal marketing myths, illustrate their insidious impact on revenue and profit, and provide the truth on how to get growth right in these areas. As a newsletter subscriber, you can access it directly today.?Access Now
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Jennifer Welch is an accomplished Brand and Marketing Strategist specializing in growing B2B businesses with differentiated value propositions and focused audiences. Learn More
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