Newsletter Know-How

Already have a newsletter? Thinking about creating one? Is it worth the time and effort? Will it get me new customers? YOU can set what message is needed to relay, and whichever format specifically works to gain the attention and consistent following of the intended audience.

Audience Newsletter Focus (Company>Customer, Employees, B>B)

There are many reasons to have a newsletter. The first thing to consider is who your audience is, followed by what your focus/goal is. There are 3 types of newsletters: Company Newsletter (Internal), Consumer Newsletter (External), and Organization Newsletter (Internal and External). A newsletter should connect to the specific audience, create further organic marketing opportunities, and successfully execute a pre-set timeline. Creating a newsletter for employees involves the usage of motivation and a clear message. Perhaps there are some milestones to talk about as well. If creating a newsletter for a customer audience, the message will likely partially focus on branding. A reminder to them YOUR still there. Leave the audience with a good tidbit of information to exemplify YOUR expertise. ?What need do YOU fill?

·?????? Make sure personal contact information is included. (Note: If the newsletter is forwarded to another person, lack of easy contact information may destroy a potential sale.)

·?????? The Text: Use a well-spaced, easy-to-read font, or someone may find it hard to read. Use the same font throughout the message and use italics and script wisely.

·?????? Unsubscribe Option: Most newsletter programs and templates have it pre-set at the bottom of the message, depending on how the newsletter is sent. If not an option, make sure your contact information is there. How can they contact you requesting to be taken off your mailing list?

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How long should my Newsletter be?

Time moves forward quickly, and the time to read a newsletter seems to have an even shorter time length. A minute breather is always appreciated. (I have picked up new customers because of a newsletter email forwarded by an existing customer.) An easy-to-scan and clear concise message can get your noble effort read with a lasting impact. Keep the Newsletter at 1-2 pages max. A quick and inspirational read.

Scheduling: People generally work with personal hectic schedules and function with time blocking. Consistent readers need to be regarded in the same way. The newsletter should be sent to the audience consistently around the same time each week, month, etc. ?

Newsletter Trivia: What is the first page of a newsletter called? Answer: Also called the banner or flag, the nameplate is the information at the top of the cover page indicating the newsletter's title, the organization's name, the newsletter's volume and issue number, and the publication date.

A newsletter can be a well-received and easy addition to your Marketing Plan!