Researching topics that matter
Let′s freshen up your knowledge of marketing research and insights by reading DVJ Insights' January 2023 newsletter!
COLUMN
RESEARCHING TOPICS THAT MATTER
Lucas Hulsebos (CEO)?- "We address topics in society that do not get enough attention. By creating campaigns, we make people more aware of the topics, and it is our purpose to make society a little bit more beautiful.?
Being aware of the impact that organizations have on society, the environment, and the economy is also a topic that is becoming more and more important for all brands. Some people even believe that without a purpose, companies do not have the right to exist. That is why we have picked Corporate Social Responsibility as a theme for?this year."
STUDY
WHEN PRICES RISE, GEN Z FINDS OTHER WAYS TO BUY PRODUCTS
In this study, we analyzed the differences and similarities between Gen Z and the other (older) generations and found significant differences.
Following the second edition of the?Price Inflation Study, there has been a growing demand for research focused on the purchasing behaviour of Generation Z.?
Several topics were taken into consideration, such as: How is generation Z affected by the current economic situation? And does Gen Z have different feelings, emotions, or behaviours towards the ongoing price inflation?
ARTICLE
HOW TO IMPROVE BRAND RECALL? SHOW...OR TELL?
Marketers' ultimate goal is to send out a clear, convincing, and appealing message that consumers will link to the advertised brand and as a result, boost their brand recall. Including more brand mentions in TV commercials is one of the many ways advertisers try to improve this key component.
We tested how often and in what ways a brand’s name and logo should appear in a commercial in order to enhance brand recall and foster brand linkage.
BRAND GROWTH INTERVIEW
LINDA GRONDSMA - WEHKAMP
Linda Grondsma from wehkamp?shared with us insights about the importance of continuous customer journey improvement.
‘’As an online player, the assortment on Wehkamp′s webshop should be exceptional to ensure that customers can efficiently and smoothly find what they need."
Read the full interview in which Linda talks about the transition of Wehkamp to 100% data-driven decisions, media, creative and many more drivers for Brand Growth.
MARIANNE BRUIJN - RABOBANK
领英推荐
Marianne Bruijn, a Brand Strategist at?Rabobank, told us about the main drivers of Rabobank's successful Brand Growth.
The company works on solutions for people and the world around them by responding to important life events of their customers.
“These life events are part of a social theme and can be big Moments of Truth. People starting to live together is a big life event that could prompt customers to switch banks. Giving birth is also a very important one because many parents open a Rabo savings account for their baby.”
NEW COLLEAGUES
MARKETING INTERN - YA LAN LIOTARD
The marketing team welcomed a new intern,?Ya Lan Liotard!
"I am very thrilled to start this new chapter of my life at DVJ Insights. My colleagues have welcomed me with open arms and I am excited to see where this journey takes me in terms of professional and personal development. "
JOBS
GLOBAL HR?MANAGER – THE NETHERLANDS
We are looking for a Global HR Manager to join DVJ!
The HR manager is responsible for an adequate HR policy that aligns with DVJ’s growth ambition and growth strategy, recruiting, securing employee satisfaction, coordination of onboarding programme?and more!
GLOBAL DIRECTOR FINANCE & BUSINESS SUPPORT– THE NETHERLANDS
DVJ is looking for a Global Director of Finance & Business Support. As part of our Management team, you will contribute to the successful growth strategy of DVJ Insights by offering optimal support, advice, and insights to help the organization and the people in it.
You will be responsible for contributing to a pleasant workplace and providing reliable information and support as needed in all markets in this role, which is critical for a fast-growing and ambitious company like DVJ Insights.
CLIENT CONSULTANT
DVJ is looking for a Client Consultant. As part of the Consulting team, you advise our current relationships based on research into how brands can grow.
With your strong substantive knowledge and experience, which you combine with a healthy dose of persuasiveness and passion for the profession, you ensure that you convince potential brands to start working with us too. Job description >>
POWER BI INTERN – THE NETHERLANDS
DVJ is looking for a Power BI Intern.?As part of the research team, you contribute to the successful growth strategy of DVJ Insights. With the client consultant and the rest of the research team, you will work on amazing marketing research projects for renowned global and local brands
As a Research Expert, you are responsible for the daily supervision of various research projects for different clients. Next to that, you are always working on developing and implementing new ideas when it comes to questionnaire techniques, design, statistical analyses etc. Job description>>