Newsletter Issue #1: How I made 96,253 Post Impressions, 1015 Comments and 13 Leads Calls in Two Weeks

In the world of PR, strategy, and community building, creating content that captures attention and drives engagement is key. Recently, I had the opportunity to create a LinkedIn post for the founder of UGC Ninja , Andrew Shemet that not only went viral but also generated significant leads and connections. Here's a detailed breakdown of how I achieved this success, including the tools and strategies I used, and the impressive metrics we recorded. Step by step guide to go viral.

Initial Success Metrics (First 5 Days)

• 65,000 impressions
• 760+ new connections
• Numerous interested leads

Updated Metrics (Two Weeks)

• 96,253 impressions
• 1,015 original comments requesting access to our creators list
• 13 calls with potential leads generated
• $4 earnings from donations (4 people donated $1 each)

Creating a Potentially Viral LinkedIn Post. Step by step guide

STEP #1 Understanding the needs

Before gathering valuable information to share in your post, it's crucial to first understand your target audience. Identify the product or service you want to attract them to, and determine what value will benefit them most, positioning you as an expert in their eyes.

Professional Identity:

• Determine how connections and followers should perceive you.
• Identify your professional field and expertise.

Audience Targeting:

• Define the specific audience for your content.
• Decide on the breadth of your audience (e.g., user acquisition managers, CEOs, C-level positions, different verticals).

Value Proposition:

• Understand the values you can share with your audience.
• Identify the type of materials or information that will be most valued by your audience.
• Determine what extra value you can provide to your audience based on their needs and interests.

STEP #2 Gathering the information

Gather Useful Materials:

• Share valuable information with your audience.
• Consider lists, metrics, or dynamic content.
• Highlight the time spent gathering the information.
• Utilize existing resources from your work journey.

Make Information Shareable:

• Ensure the content is convenient and easy to share.

STEP #3 Crafting the funnel

This part is the toughest, but the most important one.

There is a chance your post won't get viral for many reasons, but if it does, you need to be ready to work with the wave of potential leads.

We did two important things to make it more structured.

• used Gumroad for automation
• used Phantombuster to not miss out on any comment

Gumroad is used to get the leads emails and set the automatic email marketing with at least two pre set-up trigger emails.

STEP #4 Posting

If you manage to make your post viral, you need to take into account to be super active on relies at least 2-3 hours after posting it. So better to choose time not too late, and block your calendar for extra activities.

STEP #5 Engaging

• Continue sending access links to all new comments

Engagement Strategies:

• Encourage followers to leave comments.
• Use creative and engaging prompts (e.g., comment "ninja" for more traction).
• Respond to comments promptly to maintain engagement.
• Urge people to comment quickly to trigger LinkedIn algorithms and increase post visibility.

Connection Management:

• If commenters are not connections, ask them to connect before sharing materials.
• Avoid sending too many connection requests at once to prevent being blocked.

STEP #6 Activating

• Follow up with identified potential leads for partnerships or client opportunities
• Mark most interesting leads with a star on Linkedin
• Engage in meaningful conversations

Content Distribution:

• Share links to collect emails (e.g., via Gumroad).
• Provide immediate access to shared materials upon email submission.
• Send follow-up emails with access details and further engagement steps.

Event and Funnel Strategy

• Create themed events related to shared content (e.g., working with creators). Or think of any other reason to interact with you further. It can be additionally shared guide, or a podcast episode and etc.
• Focus events on specific interests or regions based on audience feedback (e.g., creators in Asia).
• Use newsletters for broader communication and engagement after initial interactions. Its actually great to lead the audience from Linkedin to other spaces with more control, and less stress about possible algorithm changes and etc.

STEP #7 Tracking & Analysing

• Monitor and analyse post activity and feedback
• Plan further promotional activities based on collected email data and engagement metrics

Additional Tips | Keep in mind

Creating viral posts on LinkedIn hinges on offering insights or research that are not widely available, coupled with exclusive content that others do not possess. Success often comes from compiling resources that would be time-consuming for others to gather, presenting them in a curated, easy-to-consume format that showcases the creator's knowledge. Simplifying complex information and providing practical, actionable tips that offer immediate value are key. Posts that make certain tasks significantly easier to handle and include simple actions to achieve desired outcomes tend to resonate well and encourage widespread sharing.

Creating a Viral Post: Key Considerations

1. Effort and Time Investment:Mention the time and effort invested in creating the guide, list, or mirror table.
2. Quantity of Materials:Include a substantial amount of materials (e.g., 150 metrics, a list of a thousand creators, 100 ideas for UGC videos).
3. Call to Action:Incorporate a light call to action (e.g., "drop a ninja to get access").
4. Usage Explanation:Explain how the materials can be used (e.g., a thousand creators list for UGC videos).
5. Service Mention:Mention the service where the information is uploaded (e.g., Airtable, Miro).
6. Visual Elements:Add a dynamic image, preferably a GIF, to make the post visually appealing and intriguing.

Reach out if you want to get personalised tips for your viral post creation!

Get more Linkedin Viral Post Suggestions:

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Thank you for reading! I hope you found these insights and strategies valuable. Stay tuned for more actionable advice and success stories for PR & Community Strategies ?? In the next issue I will cover getting Top Voice Badge ??