The Newsletter For Inventors & Innovators...

With all the excitement around any new product idea, especially one that's going to 'change the world', its easy to overlook the one group who are going to benefit most - the Users.

Innovation Drive are one of the few international accelerators dedicated to helping inventors and entrepreneurs wishing to bring hardware (as opposed to software) ideas to life. We are also unique in that we don't require you to have a working prototype before you can join us. In fact, our tailor-made 14 week course is designed specifically to take your initial idea and create a prototype within a short time frame, thanks to some of the world's leading experts and mentors in Design, Production, Team Building, Branding and Capital Raise.

However, as much as we love working with young (and old) designers and inventors, we are often amazed that while they've mapped out all the design and construction ideas, and even have a long list of innovative features, many are still often at a loss when it comes to explaining the actual User BENEFITS of their idea.

And believe me, as an entrepreneur who's helped many inventors bring new products to market, the ultimate key to success will always be the end user experience. I was always getting in to trouble from my engineers when I proposed some new wild and wacky product idea, and they would start telling me how complicated the design would have to be - and I would tell them, "I don't care if there's hamsters on little treadmills inside the cabinet - as long as the customer experience at the front end is everything we've told them it will be."

If you've got an idea you've always thought would change the world - but not sure where to start, go to www.innovationdrive.co and book a free Strategy Session. We have a new 14 week course starting soon , and places are limited.