CPG NEWS #1
Key to a successful manufacturing partnership
For emerging brand Companies of “Brand”, the partnership with a Co- Manufacturing can lead to the next level and expand the business.??
But there are challenges needed to consider before hiring a partnership.
Among these challenges are the lack of business planning to prepare for production and distribution increase, direct the volume to the contracted manufacturer?
(Co - Man), establish a good partnership and alignment of expectation with Co- Manufacturing.
On SNAXPO 2023 held March 19th to 21st in Orlando, Florida, a panel of Co- Manufacturing and developers, shared how brands can ensure that their relationship with (Co-Man) will be successful.
Co-Packing Market Business report (2023 – 2030)?
In April of this year the press published the Co- Packing Market Business report by Industry Size, Market Share, Recent Trends, Growth Factors, CAGR Analysis and? Leading Manufactures.
The main participants of the Co- Packing Market 2023 constant in the report are the most important, influential or successful Companies, brands or individuals within the Co-Packing ,from 2023 to 2029.
The global Co-Packing market is expected to increase at a considerable rate because the market is growing at a constant and rapid rate. With the increasing adoption of the strategies by the major players, the market is expected to rise as projected.
The report further studies the market, development status and future trend of the Co- Packing Market worldwide.
Heineken launches malted soft drinks in Brazil.
The giant Dutch group Heineken has just launched a new line of soft drinks in Brazil, the Clash'd. It’s going to be the first 100% natural brewed soft drink in the local market. Since it’s made with the processing of malt, the addition of fruit juice and very special ingredients, it certainly turns out to be a unique drink, with high flavor and aroma.?
Already known by its famous green bottle beer, the group is also investing in the soft drinks premium line, therefore launching Clash'd. Heineken group already markets the low-sugar soft drink brand FYS and the traditional ItubaĂna, água Schin, Schin T?nica, Viva Schin and Skinka in Brazil.?
Clash'd is being offered in a 269ml can, in 3 different flavors:
- Golden apple, lemongrass and mint;
- Sicilian lemon, strawberry and ginger;
- Red fruit and hibiscus
Last year, the group's revenues grew 30% in Brazil, from its focus on more premium beer markets. Likewise, expectations are high with the new Clash'd line.
This is great news for Brazilians, because it involves new products to be first launched in Brazilian territory.
If you need to launch a new product, as did the Heineken group, join the XGrowth ecosystem, which provides all the necessary tools for you to find business partners for any project, and also find innovative solutions and ideas.
领英推čŤ
Mondelez's billion
The American multinational Mondelez is investing in the Brazilian market, due to the growing sales success in the country. The company will invest R$1 billion with the expansion of factories until 2024. This announcement represents good news for local suppliers, since it means 70% more investments in relation to the last two years.
Brazil is one of the five largest markets for the company, which has the challenge of doubling its global growth plan by 2030. To reach such goals, the company’s main plan is to invest in chocolates, cakes and cookies (baked snacks), given that, although candies and juices still have growth possibilities, these items already reach a more limited level of expansion in developed markets.
Among the total volume to be allocated, R$400 million will be used to increase production in the plants in Paraná and Pernambuco. "It is a large investment concerning production. In chocolate, we have already reached the limit and we will increase the overall capacity by about 30%," says to Pipeline Liel Miranda – who has been the company’s CEO since 2019.
U.S. plant-based foods sector shows "momentum and resilience," PBFA report points out
In its 2022 market summary report, the Plant Based Foods Association took a deep dive into the category and identified key trends ahead.
Despite a drop in sales last year, according to several plant-based category leaders, overall, the U.S. plant-based foods sector grew by 6.6%, bringing $8 billion to the category during the period.
Such increase was driven by the plant-based foods industry momentum and resiliency, as well as the access and awareness of both existing and future innovative options, according to Julie Emmett, vice president of marketplace development at PBFA.
The increase of the plant-based sales comes from a growing option of conventional and flexitarian (flexible and vegetarian) consumers, according to the report. Sixty percent of total U.S. households are regularly purchasing plant-based alternatives in place of conventional animal products, 80% of these consumers have been repeating purchases.
Activities involving animal-based foods sales have already declined, not only represented by consumption, but by the offering of plant-based options on restaurant menus.
Despite the economic and environmental benefits emerging from the rise of plant-based foods, consumers are still largely motivated by health, according to the report. So too, the environment is the second motivating factor, followed by animal welfare.
We highlight our presence at the 19th Supply Chain Marathon. Check out more details about these moments.
This is the largest logistics, procurement and supply chain event in Latin America, and it was definitively a great opportunity to meet key players and top voices from the industry.
Maratona Supply: https://www.instagram.com/p/CriniaZNWgp/
The events we have lined up for May
We are pleased to share our participation in two prominent events: the Apas Show, and the PLMA World Trade Show.
The APAS Show 2023 is scheduled to take place from May 15th to 18th, 2023, at the Expo Center Norte in S?o Paulo. This four-day event will feature over 850 exhibitors from various sectors of the food industry, including fresh produce, dairy, meat, bakery, confectionery, and much more.
APAS Show: https://www.instagram.com/p/CsDwx1iuv6X/
The PLMA World Trade Show, held on May 23-24, is a renowned international event showcasing private label products. It brings together industry professionals, retailers, and manufacturers to explore new trends, innovations, and business opportunities.