Newsletter February 2025
AdMobilize
World’s #1 trusted leader in anonymous audience intelligence for OOH Media, DOOH, Digital Signage & In-Store analytics.
It's that time of the month again – Join us as we navigate the landscapes of Digital Out-of-Home and Retail Media in the AdMobilize Newsletter. We've gathered the latest insights from July.
Unlocking OOH Advertising Success with AdMobilize and Punto Visual
Discover how Punto Visual, a leading OOH advertising company in Peru, leveraged AdMobilize's advanced computer vision technology to enhance campaign measurement and audience insights. By integrating AdMobilize solutions, Punto Visual provided advertisers with real-time data on impressions, demographics, and engagement, enabling data-driven decision-making and optimized ad strategies. This collaboration showcases how technology can transform traditional advertising into a powerful, measurable medium, delivering value to both advertisers and audiences.
Read the full story: Measurement in Out-of-Home Advertising: A Success Story of Punto Visual and AdMobilize
?? The Key to a Winning DOOH Network? Data-Driven Strategy.
We all agree that location (both quality and context) is crucial for an OOH network’s success. But beyond that, media owners must leverage the right technology stack to make their network unmissable.
Here are the essential tools and integrations every media owner needs to succeed in modern DOOH:
? Data Management Platform (DMP) – Centralize data from multiple sources to unlock audience insights.
? Sensor-Based Data – Measure real-world impressions accurately and offer verified impacts to advertisers.
? Geolocation & Mobility Data – Enrich audience profiles, improve targeting, and optimize campaign reach & frequency.
? Contextual Data – Provide location-based insights that drive engagement and attribution.
? Programmatic Integration – Connect impression data to SSPs to maximize revenue.
? Post-Campaign Analytics – Strengthen omnichannel strategies and define attribution KPIs.
?? Retailers: Are you making the most of your in-store traffic?
Computer vision is revolutionizing retail with insights that boost sales and enhance customer experiences. Here are 5 ways to leverage Footfall Retail and increase your revenue with Computer Vision:
?? Optimized Product Placement – Identify high-traffic areas and strategically position products to capture attention and drive sales.
?? Personalized Content – Use digital signage with real-time data to deliver dynamic, hyper-relevant campaigns that increase engagement and conversions.
?? Footfall & Demographics Correlation – Analyze customer profiles and behaviors to optimize marketing, inventory, and operations.
?? Retail Media – Turn your screens into revenue-generating ad spaces backed by real-time audience and visibility data.
?? Omnichannel Strategy – Bridge the online and offline experience using footfall insights, third and first party data to create a seamless brand journey.
?? The future of retail is data-driven. Are you ready to take the next step?