Newsletter - December 2023

Hello there, Wondering about the freshest insights that emerged in the closing days of the year?

?? Explore the latest trends with our key focus this month: #GoogleAds #GoogleMpas #SEO #SGE #digitalPR

Let's dive in and explore together! ?????

News

Google Ads no longer supports Store Sales Direct

Google has removed Store Sales Direct (SSD) as a standalone product to simplify the overall Store Sales product.

The update means that SSD conversion upload requests to the Google Ads API are also no longer supported.

Why we care. If you relied on SSD, Google said to review the Store Sales onboarding guide to understand your eligibility for ongoing store sales measurement. Work with your Google Ads account team to update the feature.

November 20, 2023, Search Engine Land

Google Ads is updating Location asset requirements

Google Ads has confirmed that it is going to update the Location asset requirements in December.

The update will clarify the types of location assets that are not permitted on Google Ads.

Locations that will not be allowed as Location assets include:

• Locations that are closed
• Locations that are not recognized by Google
• Locations that do not match the business running the ad.
• Assets with products or services that do not match the specified location.

November 20, 2023, Search Engine Land

Google Maps is Now Improved With AI Features

In late October, Google announced in a blog five new AI-powered features enhancing the popular map app in several different ways. Written by VP & General Manager, Geo Chris Phillips, the update lays out five new features that app users will likely enjoy.

November 20, 2023, Open Data Science

Insights

Preparing for Google SGE: Essential guide for marketers

That’s exactly how Google aims at answering through SGE – providing complete information without needing follow-up questions.

The dawn of Google’s Search Generative Experience, or SGE, marks a significant shift in how users interact with search engine results pages (SERPs). This new paradigm leverages generative AI to provide personalized answers to user queries.?

A key aspect differentiating SGE from traditional Google search is its focus on conversational queries and featured snippets. These are more likely to appear as AI-generated text rather than typical web content and may increase the time users spend on SERPs.

November 20, 2023, Search Engine Land

How to Select a Photo for a Location in Collaborative Lists in Google Maps

Collaborative lists in Google Maps have been quite the rage since Google launched them a while ago. Users around the world have been using this feature to collaborate on itineraries and places they wish to visit on their vacations. Did you know, you can also assign specific photos to a location in a collaborative list? This is an easy way to highlight an attraction or part of a location that you’re excited to visit. The photo you assign will be visible to everyone so they can catch up on it. Here’s how you can assign a photo for a location in collaborative lists in Google Maps.

November 29, 2023, Nerds Chalk

How SEO and digital PR can drive maximum brand visibility

Ranking on Google, Bing and emerging search platforms now requires a strategic combination of search expertise and public relations finesse.

[...] Aligning SEO with PR is a dynamic journey. Leveraging tools, effective tactics and fostering collaboration helps a brand achieve a strong online presence, standing out in the competitive digital arena.

November 21, 2023, Search Engine Land