Newsletter December 2023

It's that time of the month again – Join us as we navigate the landscapes of Digital Out-of-Home and Retail Media in the AdMobilize Newsletter. We've gathered the latest insights from November.

Unleash the Potential of Retail Media Networks: Enhancing Your Advertising Impact

Harness the Power of Retail Media Networks There's a reason why Retail Media is one of the fastest growing Advertising channels within the marketing mix. With a blend of online stores and physical screens in-store, these networks enable brands to reach their audience in a powerful and unique way. Here are some reasons why:

• In-Depth Data: Both third-party and First-party data collection offer invaluable insights into buyer behavior. Being able to quantify eyeballs, both digital and physical is key to drive the right results. Sensor-based data and Mobile data can help you here.
• Next-Level Personalization and In-store experience: Optimize a visitor's experience when visiting a retail store with targetted content, increasing basket sizes and brand awareness.
• Perfectly Timed Ads: Reach consumers when they're in shopping mode, increasing conversion chances. Embrace the last point of Influence
• Clear Conversion Tracking: Consolidate ad impressions and sales for clear ROI insights and effective investment.
• Omnichanel Strategy: Location based data and retail owned first party data can feed your omnichannel strategy finding your customers again after they leave your premises.

We're helping retail media owners with an all-in-one platform to collect, process, organize, and integrate their data into the ecosystem to make all of this happen.

Learn more at admobilize.com

Revolutionizing Outdoor Advertising at the V&A Waterfront with Data-Drive Precision ??

Experience the future of advertising! Innovocean OOH transformed the iconic V&A Waterfront in Cape Town, South Africa, into an advertising haven. Dive into the highlights of this groundbreaking project!

• Perfect Location Choice: Discover why the V&A Waterfront was the prime canvas for Innovocean's innovative advertising venture. It's not just a destination; it's an experience for tourists and locals alike.

• Data-Driven Strategy: Learn how Innovocean leveraged extensive data collection to confirm the waterfront's status as a tourist hotspot, setting the stage for their transformative advertising project.

• Seamless Advertising Landscape: Explore how dynamic digital screens replaced static clutter, providing advertisers with captivating canvases strategically placed throughout the waterfront.

• Advanced Audience Segmentation: Dive into Innovocean's strategy, where our technology added value. They now boast 24 digital screens, utilizing data cameras to target audiences with unprecedented precision.

• Data-Powered Campaigns: See how data-driven insights are optimizing campaigns. Innovocean harnesses audience data for programmatic buys, refining offerings to align with advertisers' specific demographics.

• Future-Forward Vision: Innovocean's forward-thinking approach integrates data sources for highly targeted campaigns, promising a revolution in out-of-home advertising.

Learn more about how Innovocean OOH transformed the iconic V&A Waterfront in Capetown with Admobilize in our latest blog: DOOH Measurement | V&A Waterfront | Innovocean OOH

?? New Integration Alert: AdMobilize x BrightSign

We're excited to announce a cutting-edge integration between AdMobilize and BrightSign Glove taking your digital signage audience measurement to unprecedented heights! This collaboration seamlessly merges AdMobilize's real-time audience analytics and BrightSign's robust media player technology to empower advertisers and marketers with an arsenal of tools for optimized digital signage strategies.

What's in it for You?

• Enhanced Content Precision: Dive into the integration, where AdMobilize's software blends seamlessly with BrightSign's Author CMS, enabling dynamic content delivery based on audience presence.
• Comprehensive Reporting and Automation: Unveil a suite of reporting levels, from network to ad files, and leverage detailed audience data per content. Enjoy real-time content triggers and automatic updates for impression multipliers.

• Actionable Insights, Smarter Screens: Leverage actionable insights to tailor your content, drive in-store basket sizes, enhance advertising strategies, and curate a memorable customer experience.

• Empowerment Through Analytics: Our user-friendly dashboard empowers you with real-time campaign insights. Monitor passersby counts, engagement levels, demographics, attention times, and more, all while ensuring user anonymity through our Privacy by Design approach.

Get in touch with us to explore the prowess of AdMobilize x BrightSign Integration. Elevate your digital signage strategy to unprecedented levels of effectiveness. Learn more.

In the Social Media Spotlight

Shining the spotlight on our incredible partnership with BackLite Media ! ?? Our collaboration at Dubai Festival City Mall has led to remarkable insights, showcasing a significant surge in visitor numbers and an impressive 23% increase in campaign impressions from July to September 2023.

Together, we've brought tailored measurement solutions to shopping malls, empowering them to gauge the true impact of their advertising efforts. Brands now have access to invaluable data, fueling the creation of even more impactful campaigns! Learn more

Stay up to date and unlock the power of Computer Vision

Request a Demo with Us