Newsletter - April 2023

Welcome to April's newsletter, where I am focusing on what it takes to secure 6 and 7-figure client accounts and why your sales strategy needs to be different to achieve it.

Let's take an example. Let's say you have a successful sale process to win small accounts, but now you want to take revenue growth to the next level and secure bigger clients.

It makes sense to aim for these large accounts, as they offer plenty of opportunities for profitable and sustainable growth.

But if you apply the same sales techniques that have been successful in winning smaller accounts, and expect results by applying the same approach to securing larger ones, you will, unfortunately, waste effort and be disappointed.

Here’s why:

? C-suite executives are short on time and rarely respond to requests for a discovery meeting – you need a new way to engage them

??You have to manage and factor in a longer sales cycle

? The buying process is more complex requiring a deeper understanding of their business

? The differentiation of your offer must be amplified

? More people are involved in the decision-making process requiring more touchpoints

Your sales strategy must consider these points and how you will address them.

If you’d like to learn how to achieve this and a 6-Step Strategy To Win Large Client Accounts, join my live webinar, on the 3rd May.?

Where I will take you through the V.I.T.A.L method that has secured over ￡100m in contractual new business.

IS THIS KILLING THE SUCCESS OF YOUR PROPOSALS?

When striving to secure?large client accounts, it's important to?include these 6 points for your proposals to?stand out and increase your chances of success.

Read More Here

GET A FREE COPY OF MY BOOK.

You don’t need to be a large global business to win big client accounts.

The V.I.T.A.L principles detailed in my book work for businesses of all size, after all, it's the exact approach that grew our small company to 8 figures.

This review below from René Voorhorst , a leader at a global business,?demonstrates the relevance of the V.I.T.A.L principles.

“I have had the opportunity to personally work with Rebecca and highly value her business competencies. I decided to read her book and valued her approach to winning big in sales”.

René Voorhurst – Senior Head Of Global Accounts Management NI.

Get your free copy at the RJEN website, (P&P applies)

THE ESSENTIAL INGREDIENT FOR GROWTH

C-suite executives will want to ensure your business is a good cultural fit with theirs, and you want to be sure it’s the same for your business too.

Recently Drew Neal , joined our Lead To Succeed podcast as a guest, sharing?his expertise on how to create emotionally intelligent cultures that grow people and profits.

Listen to episode #111

Join us as we explore how investing in the human experience can be the ultimate game changer in sustainable business growth.

SUCCESS WITH LINKEDIN

If you're wondering how LinkedIn can improve your sales success, find out how with a free pdf download along with a short series of LinkedIn tips delivered to your inbox. Access it here.

Until next month, I look forward to connecting and engaging with you on LinkedIn and I wish you continued success.

Rebecca