Newsletter AgriBrasilis - June 18th
Pedro Lima?is the president of Grupo?3cora??es, has a degree in agronomy from Escola Superior de Agricultura de Mossoró, and was named entrepreneur of the year by EY Consulting.
AgriBrasilis –?What are the main demands of the Brazilian consumers? And what about the international market?
Pedro Lima –?Coffee is present in 98% of Brazilian homes and, from the traditional to the super special categories, consumption is growing. The demand for gourmet and specialty coffees stands because of its double-digit growth every year, with significant potential for market penetration.
Consumers are increasingly curious about the world of coffee. National and global trends include the search for sustainability, indulgent experiences, practicality, personalization, transparency, innovation, etc.?
(Access the full article on the?AgriBrasilis?website)
Media Partner Event:?The Brazil Conference & Expo?(August 07th and 8th, 2024 – Expo Center Norte, S?o Paulo, SP, Brazil)
"THE BRAZIL CONFERENCE & EXPO is the leading event in the Fruit, Flowers, Vegetables (FFLV) industry! The exhibition area highlights innovations in products, packaging and technologies, providing an environment conducive to networking, moving the entire FFLV industry annually."
Senate?has approved Javier Milei’s reform plan, known as the Omnibus Law. It includes a special regime for large investments, labor reform, privatization of State-owned companies, etc. The project went back to the Lower House of Congress for analysis of changes made by the Senate. (Government of Argentina)
Bunge has exported 185,000 tonnes of Brazilian soybean meal?with blockchain tracking?to Thailand. Their objective is to test the digital solution and prove that the product is deforestation-free. Three other ships, carrying 180,000 tonnes of soybean meal, are expected to be shipped by July of 2024. (Bunge)
From January to April of 2024,?fruit exports from Chile reached approximately 1.5 million tonnes, an increase of 3.8% when compared to the same period of 2023. Exports reached US$ 4.44 billion FOB, an increase of 7.2%. Cherries accounted for almost half of the shipments, at 46.1%, followed by grapes (18.9%), and blueberries (11.2%). (Oficina de Estudios y Políticas Agrarias Odepa)
In Uruguay, Rice farmers estimate losses of at least 400 kg/ha?due to rains that occurred at the end of the harvest, between March and May, which affected the largest rice farming region in Uruguay. (Rice Farmers Association)
Ithamar Prada?is the vice president of marketing and innovation at?ICL South America, with a degree in agronomy from Esalq/USP and a M.Sc. in soil science from the Federal University of Uberlandia.
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AgriBrasilis – Why is there a delay in the purchase of fertilizers?
Ithamar Prada –?The agricultural inputs market in 2024 began with delays because farmers were focused on grain sales and were waiting for improvements in terms of trade. However, the market began to advance, mainly due to the approaching agricultural season and the need to use technology to obtain high yields and profitability. The sector is aware of Brazil’s logistical challenges and delays in sales may impact the delivery of inputs.
(Access the full article on the?AgriBrasilis?website)
Felippe Oliveira is the new commercial director at DMA Growing Solutions – ICL América do Sul. (ICL Group)
In Brazil, the Fertilizer Purchasing Power Index, calculated by The Mosaic Company, showed improvements for the second consecutive month. Now is a favorable time for farmers to purchase inputs.?(The Mosaic Company - Brasil)
The beginning of the wheat harvest in?Argentina?was expected to be low in planting and have little investment in inputs, but farmers regained their optimism due to the improvement in wheat prices and a?sharp drop in fertilizer prices. According to the Bolsa de Comercio de Rosario, farmers and analysts indicate that there should be a fertilization of 200 to 250 kg of urea per hectare of wheat, on average.?“With 40% of the planting done, we begin to notice a ‘cascade’ effect, in which more hectares are being planted and there is more planning to carry out fertilization”.
President of?Bolivia, Luis Arce, stated that the country hopes to sign?“many agreements on fertilizers”?with Brazil during the visit of Brazilian President Luiz Inácio Lula da Silva to the country in July. According to Arce, the presidents will discuss the production of urea and NPK, coming from industries in the department of Cochabamba. “We are working hard with Itamaraty to reach several agreements”, said Arce.?(Government of Bolivia)
José Alfredo García is the new Chief Commercial Officer (CCO) at Rovensa Next, a bioinputs company operating in?Brazil, Mexico, Colombia, etc.?(Rovensa Next)
Maximiliano Néstor Cueto is the new leader of product management – seeds, traits, crop protection –?Southern Cone [Argentina, Chile, Uruguay, Paraguay]?at Bayer. (Bayer Crop Science)
Leandro Viegas?is the CEO of?Sell Agro, a company specialized in application technology and agricultural adjuvants, with a degree in business administration and law.
AgriBrasilis – Why should farmers focus on application technology?
Leandro Viegas –?Farmers should focus on agricultural application technology for several reasons ranging from treatment effectiveness to environmental sustainability and cost reduction.
Advanced application technologies ensure that products are evenly distributed over crops, increasing treatment effectiveness. These modern tools can improve the penetration of pesticides and fertilizers, especially in dense or thick-leaved crops.
(Access the full article on the?AgriBrasilis?website)