Newsletter #5: How Social Reach Optimization strengthens your organization from within

Social Reach Optimization (SRO) helps you to connect with customers, stakeholders, and job candidates. But it’s also a valuable asset for HR managers! In an earlier newsletter, I discussed in detail how SRO supports social recruitment and employer branding. Here I’d like to tell you about the role SRO can play in strengthening your relationship with employees and encouraging your marketing and HR departments to work together. ????

Challenges for HR

The amount of open job vacancies has been steadily rising. According to Statistics Netherlands (CBS), these open vacancies have doubled in just two years. At the end of June 2022, we had 467,000 open vacancies in the Netherlands, mostly in retail, business services, and healthcare. This means that employee retention has become more important than ever. Another important component for your organization’s success is alignment: the right combination of business strategy, corporate culture, and talent. So how do you improve both retention AND alignment? ??

Real people who tell real stories

By now you know that SRO and employee advocacy put real people at the heart of your social media strategy. This helps you to increase your online reach and visibility, and leads to more personal interactions. Employee advocacy also benefits your brand ambassadors ?? they connect more with your organization, learn new social media skills, and grow their connections through your company’s wider network.

Your ambassadors and organization benefit in other ways as well. Here you’ll get a sneak peek at some of the key advantages of SRO for HR managers:

??Replacing an employee may cost up to 33% of their annual salary. SRO encourages social exchanges within your organization, which helps to improve retention. And that makes your organization look attractive for new job applicants as well! ??

??As part of your SRO strategy, you develop a clear, structured branding. This results in more positive employee communications. ????Which is great, because employees’ authentic stories are more trustworthy than corporate content. This is also backed up by data: 92% of consumers say that they trust earned media more than other types of content.

??Did you know that only 20% of employees are engaged at work? However, employees feel more engaged after sharing work-related content on social media. Which is exactly what SRO encourages! An engaged employee is more productive, efficient, and happy. ??

??SRO improves your overall consistency and alignment. And highly aligned companies achieve revenue growth up to 58% faster and are 72% more profitable than their competitors. Those are some serious numbers! ??

SRO is supported by research

By now, you’re probably eager to get started with SRO for your HR and marketing processes. ?? Or maybe you want to know a little more first? In our latest white paper, you’ll read everything you need to know about the benefits of SRO for HR managers. You’ll discover the rest of SRO’s advantages for HR, find more details on relevant research, and learn how SRO strengthens your organization from within.

SRO for dealers and franchisees

Are you working with dealers or franchisees? Then you should definitely keep an eye out for my next newsletter! Here you’ll learn all about the benefits of SRO when you’re dealing with different locations, and you’ll find out how to implement an SRO strategy in your organization. Want to be sure you don’t miss it? Subscribe to my newsletter and always get notified of new editions. ??

In the meantime…

If you have any additional questions about SRO, brand ambassador programs or want to discuss the possibilities for your organization, feel free to reach out to me:?

??+31 6 24111692 or ??[email protected]

Or schedule a meeting to discuss the possibilities of SRO for your organization:?Calendly Koen

About the Author

Back in 2010, I cried out that I wanted to work on something big, something new, and that I would be able to serve companies all over the world. At the time, I was working in the hospitality industry, but I felt the need to do something different. At home I got plenty of support, but those around me couldn't quite understand what exactly I wanted to do. My future was already pretty much mapped out, wasn't it? And I was earning quite a bit of money with my previous company, wasn't I? So why take so much risk?

A personal tweet changed everything back in 2011. I tweeted about my trip to New York and got in touch with the director of a large bank in the Netherlands. The topic quickly changed from New York to social media and it resulted in a new client. A new customer with just one personal tweet? The idea for a brand advocacy platform was born.

From an incubator in Venlo, I started my startup to further develop the idea of including personal accounts in the marketing mix. It gave me a great network and above all allowed me to get to know myself as an entrepreneur. As a true innovator and a builder. Before that time I didn't know that about myself. Ultimately, the step into this new world has been more than worth the risk!