Newsletter for 2.19.25

Free Will Leadership: Defining Boundaries for Business Success

In this episode of the Grow Business Podcast, Cory Mosley and Lon Graham break down the essentials of keeping up with your evolving customers, crafting a standout value proposition, and avoiding the trap of outdated marketing tactics. Their candid conversation and sharp business insights will challenge you to rethink your approach to growth and help you sharpen your marketing strategy.

Key Takeaways Include:

• Regularly review and update your Ideal Customer Profile (ICP) to reflect changes in customer needs and behavior.
• Develop a clear, differentiated value proposition that answers the critical question: “Why should customers choose you over the competition?”
• Identify and address marketing blind spots—such as outdated strategies or misaligned messaging—that can slow your growth.
• Go beyond basic demographics; consider psychographics and problem-solving when shaping your marketing approach.
• Avoid spreading your marketing efforts too thin across every platform. Focus on the channels that genuinely reach and resonate with your ideal audie

?? Tune in Now! Don’t miss this thought-provoking conversation designed to help you build the team your business deserves.

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