Newsletter 15: LinkedIn Algorithm Report 2021 - 30 Tips to Boost your Content on LinkedIn

More than 5.600 posts, over 600 hours of research, but we did it. For the 3rd year in a row we present you the most complete and insightful independent research into LinkedIn algorithm. Keep reading if you want to have 30 quick tips on how to boost your content, avoid common pitfalls and leverage the power of LinkedIn. And of course you'll get free access to the total report.

30 Tips to Boost your Content on LinkedIn

1. Create Quality Content, no matter how could you can play the Algorithm Game, it's your audience that eventually determines if your post goes viral.
2. Maximize Dwell Time as we see the impact is increasing. Keep people engaged on your post, use at least 8 lines of text and think about the format
3. Focus on getting Engagement in the first three Hours after posting.?
4. Be active on LinkedIn yourself. The more you engage with other People’s Content, the more Engagement you will get on your own Content.?

Click on this hashtag ?????#LinkedInByRichardvanderBlom and hit the "Follow" button to discover all my posts on #LinkedIn and #SocialSelling

1. Personal Hashtags are an engagement booster when you reach more than 500 followers.
2. The "See More' line after the first 3 lines of your post has more impact when clicked than a simple "Like", so make sure people click it!
3. Your Social Selling Index (www.dhirubhai.net/sales/ssi), your Profile Strength and your Network are the ingredients for the reach in your first batch.
4. There are 8 Ingredients to top the Search Ranks if you are looking for a new job or looking to be found by new clients.?
5. Creator Mode will boost your Follower Base if you create at least 2 valuable pieces of content weekly.
6. Creator Mode will not by default boost your reach or engagement.
7. Polls & Posts with Documents are being favorited by the algorithm.
8. External links are still being punished (although LinkedIn officially stated that this is not the case). Try it for yourself, on average you will not get more than 50% of views from posts without external links
9. If you want to use an external link, put it in the original post
10. Editing your post in the first hour after publishing has a negative effect on your reach. So if you use tooling (to schedule) and you need to manually add the tag..... you will lose about 15% of reach
11. Commenting first on your own post also results in less views, because LinkedIn thinks you are triggering the algorithm
12. Ideal video has a square format, between 45 - 60 seconds, subtitled and is uploaded natively or via Vimeo.
13. LinkedIn Live shows growing numbers on all elements (reach, viewers, engagement, users)
14. Polls are upsetting a lot of people (especially the bad ones), but get 4 to 5 times more reach than a regular text post! Use them wisely.
15. Timing is crucial, mornings are best 08:00 - 11:00 am
16. First 2 hours after posting your post will be analyzed by the algorithm, make sure to get engagement in this Golden (Two) Hour(s).
17. Only tag people if you want them to genuinely take part of the discussion. If the majority of the people tagged in your post is not responding, you'll get punished
18. 5% of all members publish content on LinkedIn, almost 19% engages with content. 64% is only out there to read and consume your content.
19. Don't take this to serious but, the best length of a post is 1.470 characters
20. Don't be to enthusiastic with emoji's (not more than 10) or other fonts
21. There are 4 actions you can perform on a person's profile or content, to include him in your algorithm
22. Comment is still key ?? . Also engage with received comments within the first 24 hours (preferably first 2 hours)
23. Shares provide the original author more views, but are pretty worthless for your own views. There is a Hack from Richard Bliss in our report, that will result in 10 times more reach when you share a post.
24. The algorithm on Mobile and Desktop behaves differently, actually you could almost speak about two sub-algorithms,
25. Having employees comment on a company post instead of sharing will have 8x more impact?
26. On a Company Page use “Targeted Audiences” to ensure your first test group (3% of your followers) consists of more relevant people, as your total reach stays the same (!)?

Below you will find the 44 Page Report

Want to know more?

Does your organization want to leverage the power and success of Social & Virtual Selling? Please feel free to contact me via: ? +31 6 55 11 72 82 or ? [email protected]

Also we can have a *free* 15 minutes call to Boost LinkedIn within your company. Just schedule it yourself via the link below

Calendly Richard

About the author

Richard van der Blom (1977) is the founder of the Just Connecting HUB and currently working as Strategical Social & Virtual Selling Trainer and Consultant for various international clients. He developed the B.E.S.T. Social Selling method, currently used by many of his clients, as well as various Social Selling strategies within LinkedIn. As a member of an independent European LinkedIn Think Tank, he has extended knowledge and insights of different aspects of LinkedIn, such as Sales Navigator, Account Based Selling/Marketing, the algorithm, product development and tooling.

As an inspiring Keynote speaker, he spoke at Annual Sales Kick-off meetings in over 25 countries . Provided LinkedIn training and consultancy since 2009 – as on of the first Dutch entrepreneurs – and trained over 120.000 (!) professionals at more than 700 companies.