Newsletter 004: Keep it Simple ??

The social media industry is full of jargon and fluff. All your social media efforts should be laser-focused & quantifiable. So, brand peeps - don't eye roll; listen up…

?? TSMC’s Weekly Strategy Principle???

In social media marketing, we care about the following things:?

• Reach/Impressions: how many people are seeing our content / becoming aware of our brand.
• Followers: how many people like us enough to follow us and want to see our content daily.
• Engagement: a measure of how much our followers like us or how much our content resonates.
• Traffic / Leads: dependant on the biz, but the action we want people to take in the? next step of getting to know us.
• Revenue: you know, the thing that pays for our annual leave & keeps the office fridge full of wine etc.?

I've had some pretty spicy conversations about this over the years, and I still stay grounded and un-waivered in what I teach and why I have come to believe that the end goal is always revenue.

It's easy to get swept up in big-reach numbers, but when we look at the ROI of our social media efforts, we always want something tangible to report back on.

Now, don’t get me twisted, I’m not disregarding the phases we go through in order to make a sale, but nevertheless, the end goal must be planned and strategised for.?

There is no better (or cheaper!) way to make people aware of your business than through social media platforms. We know it's an effective awareness tool. Still, there's only a point in making people aware of your business if they are interested in what you offer or will one day want to purchase it.?

[Note: This is why a sound social media strategy is so important, and by strategy, I mean how we get from A (where you are now) to B (where you want to be)]?

Before we go any further, I want to align us on the typical social media approach:?

Most marketers are across these phases, although you would be surprised how many social media managers forget to approach their social media planning or implementation in this focused way.

In my experience, simplicity is your greatest asset when it comes to successful social media strategy, ie:

• We are going to reach more people by doing X
• We are going to engage more people through Y?
• We are going to increase leads by promoting Z?

Many people working in social media get overwhelmed by all these elements working together & independently at the same time. Although they do support one another, the actual actions needed to achieve success in each phase are different.?

This week let's clarify your phase goals and tactics to achieve your overarching social media goal. You can use these four points to help guide you:?

1. Set the overarching goal - Why are you investing in social media marketing?
2. Set your phase goals - Reach / Engagement / Traffic etc.?
3. Write down the tactics for each of the phase goals - Actions you’ll take to reach your phase goals.?
4. Turn up daily and make it happen - daily/weekly to-do list to tasks with deadlines.

If you’re unsure of which tactics you need to hit each phase, book a Power Hour with me, and we can discuss how to hit your goals together.

???Trends to watch this week????

Because people trust people, we're starting to see more and more people start to show up online to build their personal brands as part of their wider business strategy.

Most businesses have now included themselves (usually the founder) or people within their business as part of their content #strategy . If you haven’t already considered how you or your people can form part of your brand storytelling it’s time to get the whiteboard out and start to plan what the best approach is.

??Industry News???

Last week, YouTube updated us on their focuses for 2023.?

Personally, the update I found the most interesting was that YouTube is adding a new element to YouTube Studio which will display a breakdown of subscribers gained by each content type, providing more context on video performance.

To be clear, creators have been able to access this more in-depth growth breakdown via YouTube Analytics in the past, but now, YouTube’s bringing this data up-front, which will make it easier to see how each video, and video format, is contributing to your YouTube channel growth.??

You can watch the full 2023 YouTube update HERE

??Platform updates???

It's no surprise that you can now tag your Instagram reels with topics after the 2023 update from IG last week.

This will help the platform categorize your content and show it to people who may be interested in it.?

You can do this by clicking the topics tab on the last screen before uploading. You can choose three topics max.?

I’d recommend going through and tagging your reels with topics this week.?

If you are looking for some extra hands to help you build & implement your social media strategy, I'd love to help. Book a discovery call today.

Big love & see you next week -

E x