NEWSFLASH- Uniform Code for Pharmaceuticals Marketing Practices (UCPMP), 2024

The Department of Pharmaceuticals, under the Ministry of Chemicals and Fertilizers (‘DoP’), introduced revised Uniform Code of Pharmaceutical Marketing Practices (‘UCPMP 2024’) on 12 March 2024. The primary objective of these guidelines is to address unethical practices and promote transparency, integrity, and accountability in marketing practices of pharmaceutical companies. UCPMP 2024 builds upon its predecessor, UCPMP 2014, which was the government's initial effort to encourage industry self-regulation. The newer version of UCPMP 2024 incorporates both subtle and significant changes, leading to discussions and concerns within the industry.

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