The Newsfeed Issue 47 | Boost Your Back-to-School Campaign with Creators ??

We asked YOU what you wanted OI's team to?discuss openly, and our poll reached a tie! Director of Brand Partnerships Elizabeth Ollis broke the tie and chose to answer Question 3: What are a few best practices you follow when executing a creator marketing campaign for the back-to-school season?

?????? Listen to Director of brand partnerships Elizabeth Ollis' response.

OI will be on the ground at Brandweek Miami on September 11-14.

Let’s connect, learn, and get the most from this event! We hope to see you there!

Contact us here!

This month’s Behind the Trend blog focuses on the latest trend hitting TikTok For You pages, girl dinner. Girl dinner is essentially users sharing their unorthodox snack-style meals, but the trend earned itself a bit of controversy. Our blog explores the comedic and not-so-comedic side of girl dinner.

Brands have a great opportunity to jump into this trend, and some have already begun. Following these suggestions will help create strong girl dinner content:

• Go the original route by creating aesthetic charcuterie-style food videos.?
• Take a satirical approach.?
• Use creativity to capture the essence of the trend, while also showcasing a balanced meal.

Read the full blog to learn more about the trend and get more suggestions for brands that are interested in hopping in!

How Creator Marketing Can Boost Back-to-School Campaigns

Insider Intelligence pegged 2023 back-to-school sales in the U.S. at $71.74 billion, up 5.5% compared with last year, and the research firm said back-to-school will account for 3.9% of total retail sales in the third quarter of 2023 and 1% of the full-year total, unchanged from 2022. Our latest trend report explores creator marketing during the back-to-school season.

The report will explore back-to-school trends for 2023, where people are shopping, the creator’s role in the season, and the best practices for creator marketing campaigns.

Check out the first three best practices:

Read our latest trend report to discover more best practices and all the latest trends!

• Everything You Need to Know About Creator Marketing for the Alcohol and Spirits Industry
• What Creators Need to Know About the Ongoing SAG-AFTRA Strike
• The Power of Pink: A Look into Barbie’s Massive Marketing Campaign
• How Creators Can Help Brands Reach the Humans Who Love Their Animals
• Threads Are Calling Your Name, Here’s Everything Marketers Need to Succeed
• Stay on Trend: TikTok Script Generator, Twitter’s Rebrand, and More

Open Influence is an award-winning global influencer agency and will help you engage audiences like never before.?

Reach out to us today!