The Newsfeed Issue 43 | Open the Power of Influence
We asked YOU what you wanted us to?talk openly?about, and the majority voted for Q3:?What are the top ways brands can beat the algorithm?
?????? Listen to what our VP of Account Management, Maggie Reznikoff, has to say on the topic.
We are strong because our creators are strong!?To recognize the success of OI’s premium creator network, on April 4th, we took over the iconic venue Mr. Brainwash Art Museum in Beverly Hills, California, for?Open Creators 2023 . Open Creators had over 175 attendees involved with the creator economy, with a combined reach topping 250 million. Attendees heard from keynote speaker Adam Waheed and guest speaker Ruby Perman.
Last month, we became the newest member of the Influencer Marketing Trade Body to help push towards the IMTB’s goal of fostering a robust, sustainable future for the creator marketing industry. We are excited to continue bringing to life their core values of pioneering, unity, accountability, and sharing!?Learn more about the partnership here.
Corecore
In our latest blog, we take a look behind the corecore trend. Corecore is evoking some strong emotions all across TikTok and is being dubbed the visual meme poetry of Gen Z.
But what is corecore? Corecore is a collection of memes, b-roll, movie clips, and more edited together over melancholy music. These random clips hold meaning to the creator and other users, often reflecting an array of emotions.
Here are some tips for brands considering on jumping into corecore:
领英推荐
“What’s great about corecore is it has longevity, and it’s ever-evolving, having taken many new forms in the past few months alone. Brands can effectively use corecore by thinking about how to use juxtaposition to deliver brand messaging that elicits emotional responses and giving creators the creative flexibility to push the trend into the next stage of its evolution.”
Paul Hoovestol, Creative Strategist
Algorithmic Influence
The algorithm is constantly on brand marketers’ minds and in their discussions. And while it may seem like an unpredictable beast that you have to battle, when you have a strong grasp on the concept, you will learn that this is not the case at all.
Our latest trend report provides master class-style information about each social media platform algorithm. Take a peek at some of our YouTube Shorts algorithm information:
YouTube Shorts
The algorithm prioritizes content based on user engagement signals such as watch time, likes, comments, and shares. It also considers video information, such as captions and hashtags, and uses machine learning to personalize content recommendations based on user behavior.
Want to learn about the other platform's algorithms? Dive into our trend report here.
Want to use creator marketing to grow your business? Open Influence is an award-winning global influencer agency known for working with the world's best-selling brands.?