The Newsfeed Issue 42 | The Rise of Short-Form Video ??

We asked YOU what you wanted us to?talk openly?about, and the majority voted for Q3:?Should brands take a stand on social issues??

?????? Listen to what our Senior Director of Account Management, Jenifer Golden, has to say on the topic.

In our latest blog, we take a look behind the de-influencing?trend. Whether the de-influencing trend will be around for the long run is still unknown, but while it’s taking over TikTok FYPs we’re examining why it's in the spotlight, why we love it, and why some distrust it.

“Brands should be careful about leveraging the language in sponsored content (the hypocrisy might be called out by audiences). That said, I think there’s definitely a great opportunity within creator marketing specifically for brands that are inexpensive, environmentally sustainable, or otherwise eradicate the need for other superfluous products.”

Read the full blog to discover why Gen Z loves this trend and how brands can jump in .

The Benefits of Including Short-Form Video in Your Creator Marketing Strategy

The rise of short-form videos on social media platforms such as TikTok, Instagram, and YouTube has changed the way people consume and create content online. It has quickly become the most popular content format in creator marketing, beating out static images.

Did you know that Open Influence’s sponsored video content has increased by 344.7% since 2020?

Our latest trend report will provide you with all the information you need to know about each platform’s short-form formats, including the history, features, policies, and more.

The best practices we’ve collected include having a hook, using clear language, and considering your audience. Take a look at the others:

Want to see the full trend report and learn more about each of the best practices??Download it here!

• Amplifying Black Creators All Year Long
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Want to use creator marketing to grow your business? Open Influence is an award-winning global influencer agency known for working with the world's best-selling brands.?

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