News & updates about IPL, BCCI, ICC, LLC, Pro Volleyball amongst others

BCCI to separate domestic linear and digital rights in new tender

After the bumper success of the last #ipl broadcast rights deal, the Board of Control for #cricket in India has decided to separate its domestic linear and digital rights when it tenders its rights from 2023-24 onwards in the coming months. Last year, BCCI got Rs 48,390 crore for the 2023-27 cycle of the IPL by separately selling the TV and digital rights. This is three times the amount fetched for rights between 2018 and 2023.

Previously Disney Star had paid about 6000 crores for both TV and digital rights of the Domestic deal. It is expected that BCCI would fetch around 12000 Crores from the current rights deal which would be for 4 years unlike the last deal which was for 5 years.

So it is expected to be part 2 of the currently ongoing Battle of Broadcasters between Disney Star and Jio. Will we see the Zee-Sony combine disrupt this further?

ICC relaxes rules regarding gambling sector sponsorships

The International Cricket Council (ICC) has relaxed its rules regarding gambling sector sponsorships to allow international teams to display betting brands on their kits. Would this mean that other Cricket boards would allow such sponsorship deals? But most importantly, how would BCCI react to such developments.

Saudi Arabia in talks with IPL owners over new T20 league

Reports came that some Government representatives from Saudi Arabia have approached owners of Indian Premier League teams over plans to establish a new T20 cricket league in the country. But this seems highly unlikely that any Indian players may be allowed to play any league outside of IPL. So only time would tell if any league outside of IPL can soon be as successful because India drives the Cricket economy for now.

Big Bang Media Ventures appointed as exclusive commercial and marketing partner agency for Hockey India League

Hockey India, the sport’s national governing body, has appointed Big Bang Media Ventures as the exclusive commercial and marketing partner agency for the relaunch of its Hockey India League (HIL).

Viacom18 secures exclusive rights in India to MotoGP motorcycling series

Media group Viacom18 has secured exclusive rights in India to the MotoGP motorcycling series. The deal comes prior to this year’s opening race in Portugal on Sunday. The 2023 season will also see India hosting a MotoGP race for the first time on September 24 at the Buddh International Circuit.

Sri Lanka Cricket reports record net profit for 2022

Sri Lanka Cricket, the sport’s national governing body, has reported a record net profit of Rs6.3bn (€16.3m/$17.3m) for 2022. The figure represents a threefold year-on-year increase compared to the Rs2.1bn net profit figure the organisation posted in 2021. Interestingly, this comes at the time when Sri Lankan economy is going through a rough.

Adidas set to become BCCI’s new kit sponsor

The Board of Control for Cricket in India (BCCI) is close to announcing Adidas as its new kit sponsor. Apparently Adidas has agreed a five-year deal, from June 2023 until March 2028, to produce the kits for the Indian men’s, women’s and U19 teams. Considering that the previous deal was for 65 lacs per match but was completed for the full tenure, BCCI may have accepted a reduced price. Addidas is a global brand specialising in Sports Merchandise and this deal would clearly help grow the “Real Merchandise” business.

Paramount+ becomes Formula 1 Official Partner

Video-on-demand subscription service Paramount+ has agreed a multi-year deal to become an Official Partner of Formula 1. The deal will see the streaming platform’s original series, movies and characters promoted at Fan Zone areas at F1 races.

Never-Before-Seen IPL Broadcast Battle – TV & Digital pull out all stops, but winner remains undecided

The Indian Premier League (IPL) has seen a never-before-seen broadcast battle between TV and digital platforms. However, the winner remains undecided. As per reports, there have been 6230 crore minutes of watch time for the opening 10 matches on TV with a cumulative reach of 30.7 crore viewers for those games, recording a 23 per cent growth from last year in the corresponding period. Peak Concurrency crossed 5.4 Crores on Star Sports.

Whereas Jio Cinema claimed 2.5 crore downloads in a day, 550 crore unique video and a peak concurrency of 2.4 Crores viewers. With 50 more matches to go, final report card will be very eagerly awaited. At the end, Fans are the ones winning here.

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Legends League Cricket Masters registers global reach of 1.48 billion

The league which was bringing cricket back to Qatar after three decades saw an overall jump of 50% in fan reach as compared to the previous season. With a live viewership crossing 280 million across the world on 14 TV and Digital platforms. The social media reach also touched about a Billion fans. As per reports, LLC today is the 2nd most watched T20 League in India.

Prime Volleyball League 2023 witnesses 55 percent increase in TV viewership

Prime Volleyball League season two proved to be a tremendous success, with a 55 percent increase in TV viewership.

BCCI Central Contracts – Ravindra Jadeja, Hardik Pandya & Suryakumar Yadav earn promotion

The Board of Control for Cricket in India (BCCI) has announced its central contracts for the year 2022-23. Ravindra Jadeja, Hardik Pandya and Suryakumar Yadav have earned promotions while Shikhar Dhawan has been retained. There has been no change in Indian players’ salaries.