The News Movement September Newsletter
The News Movement
Meeting our audience where they are with unbiased news & engaging content. Working with brands to inform & empower them.
Welcome to The News Movement's monthly LinkedIn Newsletter, where we'll be rounding up the best Gen Z and TNM news from the last 4 weeks. Make sure you're subscribed to be the first to hear.
How can brands connect with Gen Z on sustainability?
We debated that question in our webinar, which coincided with the UN General Assembly and Climate Week, to help brands find effective ways to engage with young audiences on sustainability topics. Featuring Lauren Ritchie from Eco Justice Project and our own Jackson Weimer and Lizzie Gordon, we talked about the formats that best resonate and the role of authenticity in the conversation.
Discover more here: https://docs.google.com/presentation/d/1xBh9yc8JALxVgVnG7P9iaZVgX9vqL9gFewjqDr_5qTU/edit#slide=id.g302763ab1e7_0_48
New documentary: Subway Surfing – the trend killing NYC’s teens
Our latest mini-documentary follows the story of Zackery Nazario, a 15-year-old who tragically lost his life while subway surfing in NYC. We spoke with his mother, Norma, who is now suing New York's transport authority, the MTA, along with social media companies Meta and TikTok. Our doc explores the trend and what responsibilities social platforms have in protecting young people.
Watch the full story on YouTube: https://lnkd.in/eh7xmp9e
Our first-ever debate watch party!
Together with The Recount, we hosted a party for 50 New Yorkers to come watch the US presidential debate live with us. There were drinks, debate bingo, live-reacts, free merch, and lots of electric energy. We loved meeting our community IRL, and hope to have another opportunity to bring people together!
Watch WTF America’s episode about the debate here: https://lnkd.in/e47KVrGG
New partnership brings credible news to students
We are so excited to partner with Next-Gen Media to provide factual based news content to university campuses across the UK! Through this partnership, our news and trends focused content is displayed across Next-Gen Media’s network, giving students access to top new stories with just a glance.
Find out more here: https://www.marketing-beat.co.uk/2024/09/06/news-movement-dooh-partnership/
Let’s play ball!
A few of our UK-based colleagues visited the New York office and we treated them to some baseball! For some, it was the first-ever brush with the MLB, and the team had a great time watching the New York Mets beat the Washington Nationals 10-0. A super entertaining game that probably left the UK team thinking that baseball is always this exciting!