NEWS MONITORING: WHAT DOES UNLIMITED MEAN?
You may have heard of the value proposition, which means “an innovation, service, or feature intended to make a company or product attractive to customers”. That proposition usually comes in the form of a hook designed to close a deal based on something specific like features or cost. In the world of news monitoring, and the associated media monitoring industry, many news monitors will use the word unlimited as their value proposition. I thought I would do a bit of a dive on this term “unlimited”, and explain what it can really mean to the consumer of news monitoring. The goal for this post is to illuminate some of the marketing words you may see when shopping for a news monitoring service, and hopefully take some of the hot air out of misleading sales pitches.