News from the showrooms // Curiosity
#42
Dear readers,
how are things going in the showrooms? "I am pleased with the curiosity. There is a great openness to new things," says Marion Hoferer from MODEist. "We had a very good pre-order period and generally the impression that many retailers had ordered too little. This is a sign that things turned out better than expected," reports Damir Prins-Juric from the agency Prins-Juric. Sabine Lamann from the agency Lamann adds, "I see, among other things, a great demand for entry-level prices in the premium segment. But we are not tied to a specific price category; I see us as a democratic showroom where everyone can find something."
?There is something new in all agencies, but, in our opinion, not random. Not new for the sake of being new. "We no longer see ourselves as a trend agency, but as a partner with whom you build a long-term, ideally sustainably driven business," says Christian Obojes from room with a view. And Ben Botas from Ben and even says: "We are not an agency." Achieving success together, sell-through instead of sell-in, this guideline is important to make the right decisions now.
Best regards,
Your team from style in progress [email protected]
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Les Hommes menswear is growing: White Label complements the First Line with the same values but a more democratic understanding of prices. In an interview with style in progress, Fabio Rubino introduces the line, which is now available to order in DACH from the Prins-Juric agency. Click here for the interview & picture gallery*.
The expertise of Purschoen? High-quality, sustainable cashmere, nature-inspired prints. The Hamburg-based brand is taking things to the next level with a comprehensive re-branding. Click here for the interview and picture gallery*.
The Starnberg womenswear label More & More is skilfully playing to its strengths in spring/summer 2025: the look is trendy, feminine and uncomplicated. More & More.
Europe's leading clothing and fashion trade fair IFCO - Istanbul Fashion Connection will take place from 7 to 9 August in the vibrant Turkish metropolis of Istanbul. Unlimited business opportunities meet creativity and innovation. More.
"The Puro Fashion agency in Zurich has been working for Floor in Switzerland since 1 July 2014," says Harry Heinrich from the Knallgrau agency, which is responsible for the distribution of the Italian brand in the entire D-A-CH market. More.
"Things are picking up again," Damir Prins-Juric is convinced. "We had a very good pre-order and the general impression that many retailers had not pre-ordered enough. This is a clear sign that things turned out better than expected." More.
"We are working hard to convey a strong, clear image of the Caractère woman who leads a dynamic life," says Martina Bucalo, co-owner of Caractère. "For her, elegance meets nonchalance in a collection in which the pieces can be interpreted and combined in different ways." Find out more.
"The Puro Fashion agency in Zurich has been working for Floor in Switzerland since 1 July 2014," says Harry Heinrich from the Knallgrau agency, which is responsible for the distribution of the Italian brand in the entire D-A-CH market. More.
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"We at the Fashion Factory agency are sticking to our good humour," says agency owner Mark Grütters. "With our mix of successful collections, we are receiving more and more enquiries from customers who want to refresh their range and expand their offering with our niche brands." Read more.
A studio in Lecce, Italy, is the place where accessory wonders are created. LeDaf is the name of Fernando Pertuzzo's collection, the centrepiece of which is the clip fastener, which is hand-turned in Tuscany, just like the handles of the bags. More.
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