The News Feed Issue 34 | Web 3.0

Open Letter by Eric Dahan?

Hello and welcome back to the News Feed,

We are already starting to see a new class of creators emerge with the rise of Web 3. While Web 3 is still in its infancy, especially from an influencer marketing standpoint, we are already helping clients capture all that Web 3 offers.?

I believe we will see more brands leverage metaverse events with virtual influencers for consumer engagement efforts and continue to discover new tactics for leveraging NFTs and the blockchain.

To better understand this new web iteration, download our free?Web 3.0 Glossary, where we define keywords and share why creators are essential in this new Web3-driven world.?

Sincerely,

Eric Dahan, CEO

???Glossary:?Web?3.0 Glossary

???1-Pager:?Social Commerce &?Creator Partnerships

?? Blog -?The Role of Talent Relations in Creator Marketing

?? Blog -?Pride Creator Spotlight: Meet Francis Dominic

Anthony Carranza via Medium:?TikTok has had a successful year and it will continue to get better. As it turns out the Chinese-based app announced on June 1st?Open Influence?as a marketing partner. The collaboration is going to tap into the potential and engagement provided by content creators, and have rich API (Application Programming Interface) to harness TikTok’s For You Page.

?TravelAge West:?“The benefit [of working with influencers] is ultimately about trust,” added Eric Dahan, co-founder and CEO of?Open Influence, a creator-driven marketing company. “And in today’s world, people trust people — we trust friends’ recommendations, we trust bloggers or review sites, we trust influencers.”

Destination CRM:?With the TikTok Creator Marketplace API integrated into Open Influence’s workflow platform, the company can shape data-backed frameworks to help advertisers make informed decisions about their marketing dollars, while discovering the most influential TikTok creators. In addition, Open Influence clients now gain access to first-party TikTok data, including audience demographics, growth trends, and campaign performance metrics, in real-time.