News for E-commerce Marketers: Issue 004.

Thanks for joining us for edition 004 of News for E-commerce Marketers.

Before we dive into our round-up of what's going on in e-commerce, cool things that have influenced us, and stats we've saved this week, here's a TL;DR of what's coming up.

• A look at the world's first community-owned social e-commerce platform
• Why TikTok says the UK 'isn't ready' for Live Shopping
• How UK fashion brands reacted to Boris's resignation
• The stats we've saved this week
• Kazakhstan is the country with the biggest Instagram reach, and other stats we've saved this week
• How we travelled the world... in a day
• Effective ways to engage with Gen Z
• Freebies

Read on for our weekly dose of the latest e-commerce news, inspiration and tips to grow your business.

WeShop

WeShop is the world's first community-owned social e-commerce platform, offering shoppers shares in the group every time they purchase.

The company plans to give away up to 90% of its business to consumers and aims to compete with leading tech giants, such as Amazon.

Retail chains on the WeShop platform include Asos, Selfridges, Net-A-Porter, The Body Shop, eBay, B&Q and Made.com. Consumers will earn 20% of every purchase price as investment shares.

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TikTok says, "The West is not yet ready for live commerce".

?Livestream shopping generates over $60 billion per year in China.?

Since last autumn, TikTok Shopping has been available to UK consumers. However, as goals have not been achieved and influencers stop their Livestream broadcasts, TikTok has pulled the plug on Livestream shopping in the West.

Read more

How did UK Fashion Brands React to Boris's Resignation?

British fashion execs told?Vogue Business?what they need now following Johnson's resignation.

Read more

Some stats we've saved this week

• Compared to using one ad format alone, using three or more Twitter ad formats has shown to increase campaign awareness by 20% (Twitter)
• Half a billion people use Instagram every day. Kazakhstan is the country with the biggest Instagram reach (Earth Web)
• 69% of marketers believe first-party data is essential for their strategies and campaigns (Neilsen)

What we've been influenced by this week

• Love books? Us too! That's why we're loving?whatshouldireadnext.com. Enter a book you like and the site provides you with book recommendations and suggestions for what to read next.
• Did you know there's a musical version of Wordle? It's called?Heardle. Apologies, it's a bit addictive!
• We travelled the world in a day with this cool game which tests your geography knowledge. Have a go at?GeoGuesser.

The Latest from We Influence

• Effective Ways to Engage with Gen Z?
• Ecommerce Marketing Tips to Boost Sales
• Do you need assistance with GA4?

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We hope you found issue 004 of the We Influence News for E-commerce Marketers helpful! See you again next week for more updates and inspiration.