News for E-commerce Marketers: Issue 003.

Thanks for joining us for?edition 003 of our News for E-commerce Marketers newsletter.

Another week has flown by at We Influence! Friday has landed, and we're looking forward to celebrating the end of a successful month in our local later this afternoon.

Our shiny new Google Premier Partner sign also arrived this week, which has taken pride of place in the office.

Read on for our weekly dose of the latest e-commerce news, inspiration and tips to grow your business.

How shoppers are planning to spend on Amazon Prime Day

With the much-anticipated Amazon Prime Day coming up on July 12th, over 75% of consumers are expected to partake in a spending spree over the 48-hour sales extravaganza.

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Some stats we've saved this week

• 70% of consumers said that influencers play a role in their purchasing decisions and 59% turn to influencers for product recommendations. (insider.com)
• 93% of marketers are now using influencer marketing. (socialmediatoday.com)
• Microsoft's first-party data shows that the small to medium-sized businesses that integrated images in their Advertising campaigns saw a 21%+ lift in impressions, clicks, and revenue. (Microsoft)
• 56% of consumers said they shop to save money on Prime Day, while others said they're getting a head start on holiday shopping (32%) or back-to-school shopping (23%). (retailbrew.com)

The 2022 Ultimate Guide to Instagram Hashtags

Hashtags help reach and grow followers, but the overuse of irrelevant hashtags can have the opposite effect and can even lead to your Instagram account being penalised.

Adesspresso's Ultimate Guide to Instagram Hashtags demonstrates how to use hashtags effectively in your social media marketing strategy.

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The Latest from We Influence

• Meet our Senior Paid Media Manager, Faye.
• How can E-commerce Brands Prepare for a Cookieless World
• How to Grow Your E-commerce Business with Amazon Marketing

Our latest eBook is out! An Introduction to E-commerce PPC.

If you are an?#ecommercemarketer, you're likely constantly seeking recommendations for optimising campaigns and keeping up to date with the ever-changing fundamentals of PPC.

Our 'Introduction to E-commerce PPC' guide walks you through the different PPC platforms and ads available and the benefits of advertising on each. ??

Download

We hope you found issue 003 of the We Influence News for E-commerce Marketers helpful! See you again next week for more updates and inspiration.