News Digest - 27th September 2024
Welcome to the Bastion Weekly News Digest in which, every Friday, we provide an overview of the biggest news and stories affecting the video game industry.?
Nintendo has made history with the release of Echoes of Wisdom, the first Zelda game directed by a woman. This milestone has sparked conversations about increasing female representation in the games industry.?
Behaviour Interactive, the studio behind Dead by Daylight, is collaborating with Darkest Dungeon developers for a new project. Fans are eager to see how this partnership will blend the distinctive dark atmospheres of both franchises.?
Earn to Die Reaches 10 million Downloads – PocketGamer?
The popular post-apocalyptic driving game Earn to Die has surpassed 10 million downloads worldwide. It’s simple mechanics and engaging gameplay have helped cement its status as a fan favourite in the mobile games world.?
PlayStation?has launched a nostalgic limited-edition console to celebrate the 30th anniversary of the PlayStation which sold out in a matter of seconds. The retro versions of the PS5 and PS5 Pro feature the familiar all-grey aesthetic of the original console.?
In other news...?
The Office, one of NBC's biggest hit TV shows inspired by the BBC original, is getting its own virtual reality game called The Office World. NBCUniversal has teamed up with Meta to create this new game based upon?The Office.?
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SPOTLIGHT??
By Jasper Pickering, Associate Account Manager?
It’s not an anniversary - it’s a cultural powerplay.?
2024 is a landmark year for PlayStation, with the platform using its three-decade birthday celebrations to make a strong statement about its legacy – and while fans will be celebrating - competitors should be taking note.?
Nostalgia can be a powerful marketing tool when utilised correctly. Rather than put on a pair of rose-tinted shades and reminisce about the ‘good old days’, it can be a way to establish heritage while still looking ahead at bigger things to come.?
The release of the PS5’s 30th anniversary-branded hardware is a great example of this. It’s ashy grey colourway carefully designed to immediately evoke the PS1's ethereal startup sound that rattled living room windows in the mid-Nineties. The technology may have seen some seismic improvements, but the PS logo has been a consistent reminder of the brand’s quality and dominance not just in the home console market but as a cultural icon.?
Just take a look at the recently released GOTY frontrunner, Astro Bot: A clear showcase of PlayStation’s longstanding legacy of which they are fully leaning into. The game’s critical reception has been resounding, not only for its back-to-basics 3D platforming but also for the PlayStation’s de facto mascot’s unabashed cheerleading of the console’s history. There are no less than 173 unique characters making playful cameos throughout the game, all of which are a testament to PlayStation’s staying power over the years.?
Few tech brands (let alone videogames) get an opportunity to mark 30 years with a bang, but it’s clear what PlayStation is saying to its legions of fans and beyond: We ARE games and we’re not going anywhere.?