The news that BROKE the email world ??

WELL.

It's been a big week in the email world.

ConvertKit has made two huge announcements.

Here's the scoop.

The first announcement is:

1?? They're changing their name from ConvertKit to ----> Kit

This is the second rebrand they're attempting. Their first one (in 2018) didn't go down well and they had to do a painful U-turn.

I've been reading all the comments online in response to this announcement, and I'd say (from the looks of online chatter) most people are not happy about it. (Though it's important to remember negativity bias. Basically: unhappy people are usually the loudest).

But there is a solid group of ConvertKit fans who are excited and loving the new name.

My thoughts:

I struggle with change – but I'm open to this.

I've watched some of their content around the rebrand, and I understand why they've done it. It makes sense to me.

Nathan Barry, the CEO, has been super open about how and why he came to this conclusion AND he's decided they'll be rebranding in public. So we can watch it all happen.

Watch this space! Kit.com is coming. (More info here)

2?? The second big announcement ConvertKit has made is:

The $0 Newsletter plan ??

This new plan allows you to have up to 10,000 subscribers FOR FREE (!!) and it gives you access to a bunch of ConvertKit's best tools and feature (<< affiliate link)

My verdict:

Honestly, I was surprised by how generous this plan is ??

It includes:

• Unlimited landing pages
• Unlimited opt-in forms
• Unlimited email broadcasts
• 1 email Sequence
• 1 basic Visual Automation
• Audience tagging & segmentation
• And lots more! ????

The best thing about it is that it allows you to have 10,000 subscribers for free.

I did a quick email service provider (ESP) price comparison for you to check if this really is as impressive as I think it is. And yepp, it is.

Current ESP price plans*

ConvertKit: free for up to 10,000 subscribers

MailerLite: free for up to 1,000 subscribers

AWeber: free for up to 500 subscribers

MailChimp: no free plan

FloDesk: no free plan

ActiveCampaign: no free plan

FloDesk: no free plan

I'm 99% sure this info is accurate, but honestly some of these pricing plan pages are intentionally* created to be difficult to understand - I'm sure of it. Argh!

Of course, ConvertKit's Newsletter plan is limited in functionality. You only get 1 email Sequence and 1 basic Visual Automation.

But that's all you need to set up, for example, a welcome sequence and your regular weekly (or more) newsletter.

AND you'll get access to all the tools that let you sell your digital products too. You can even set up a paid newsletter.

This is SO clever of ConvertKit --> soon to be Kit.

They've basically propelled themselves to the front of the "no-brainer-price email service provider" competition.

As you know, I LOVE ConvertKit and I highly recommend you check it out! (<< affiliate link).

I am a ConvertKit Paid Partner, which means I get paid to create Instagram video content for ConvertKit (soon to be Kit) every month.

But I'm not getting paid to write this. I'm writing this because I want to!

Eman :)

PS. All ConvertKit links in this email are my affiliate links.

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