NEWS: 25 YEARS OF GOOGLE – HAPPY BIRTHDAY!

Google is the name given to anyone who is looking for information, products or service providers. With almost 9 billion search queries per day and a global market share of almost 92 percent, the search engine developed by Larry Page and Sergey Brin in the mid-1990s is the most important access point to the World Wide Web. Exactly 25 years ago today, Google went online with the first search index at google.com – and since then has not only revolutionized media use and information dissemination, but also made an important contribution to the development of the online print industry.

If you don’t show up on the Internet, you don’t exist. Sounds brutal, but it’s true. At least as far as companies are concerned. Because public perception is strongly influenced by what Google – and other search engines such as Bing, Yandex, Baidu and Co. – spit out for the respective queries and search terms. This applies not only to craft businesses, which are displayed by Google at least via a company entry, or even better via a website, but even more so to those service providers and producers whose business model is based on the digital sales channel. And that also means online print shops.

A curse and a blessing at the same time

Competition on the Internet is huge and extends far beyond regional borders. This is precisely why it is so important to be found on the WWW. The benchmark for how visible a company is online is usually Google. Because Google is virtually everywhere and has created completely new business areas in the last 25 years, such as online marketing including SEO and SEA. Many companies have long since experienced for themselves that the search algorithm and the advertising and evaluation mechanisms that the US company has built up over time can not only be a blessing, but also a curse.

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