The Newest Opportunity to Showcase and Monetize NFTs on Social Media
NFTs have recently landed on Instagram. Although the new feature is currently available to very few users, it’s a good moment to pay attention to the continuous growth of the web3 space and how it’s gradually finding its way into the most popular web2 platforms. The new feature is especially important to digital artists, many of whom use Instagram as one of their main exposure platforms. But there’s more to it than just sharing an NFT asset, this new opportunity is also a new way to monetize NFT art. First, let’s go over how it works.
Sharing NFTs on IG
How it works
By linking third-party digital wallets, for example MetaMask, some artists and collectors can share NFTs of their own creation, or NFTs they’ve purchased from other creators. This new feature is a great opportunity to show support to colleagues and other emerging artists, and there are currently no fees associated with posting the digital collectibles on IG or Facebook.
How can you differentiate an NFT post?
These NFT posts are displayed in a special way on the apps, they possess a special “shimmer” visual treatment, and they are given a “digital collectible” badge. By tapping on the badge, you can see the digital asset’s metadata: creator or owner, what platform it was created on, a brief description of the piece, and an identifier linking it to the blockchain it was minted on.
Who can share NFTs right now?
Thanks to Meta’s latest crypto-update, some social media users, among which we can find NFT creators and collectors, are now able to post the digital tokens. Unfortunately, as of today, this new feature is only available to less than 100 users worldwide. “We will expand access to digital collectibles soon, bringing the benefits of NFT ownership to even more creators and collectors. For now, if you want to see digital collectibles in action, you can follow these accounts: @adambombsquad, @bluethegreat, @bossbeauties, @c.syresmith, @cynthiaerivo, @garyvee, @jenstark, @justmaiko, @maliha_z_art, @misshattan, @nopattern, @oseanworld, @paigebueckers, @phiawilson, @swopes and @yungjake”, reads the latest official update published on Instagram’s “About” page.
A New Opportunity to Monetize NFT Art
How could this new update be used to create long-term value for NFTS? One very profitable way is to create customized clothing collections using the NFT assets displayed on the social platforms. Once you have engaged your followers by sharing the NFTs in your virtual wallet, you can create collections of physical products inspired on those digital art pieces, and make them available for sale. The result is a phygital apparel collection, as it’s now called, physical apparel inspired by virtual art pieces.
At Merchadise we offer a special program for NFT creators, collectors and brands. Our special offering includes the creation of the physical product collections, the manufacturing, as well as the building and launching of personalized online stores to sell those collections. If you’re interested in generating a new income stream and making your audience happier, contact us at [email protected] telling us about your NFT project to get a customized free quote. Or fill out the contact form here.
Many artists who make their living through the digital NFT industry are concerned that with so many social media giants getting into the NFT space, large brands and corporations will take over, leaving independent artists with less influence over the success of their art. But the truth is, the web3 community support has proven to go beyond the crypto hype and digital artist’s audiences always show up for their favorite content. It’s time to take advantage of the new opportunities and bring NFTs into the physical space, indulging faithful audiences and rewarding artists for their amazing artworks.
Ready to join the NFT Physical Experience?
Visit https://nft.merchadise.com/