#NewEntrepreneur #Lesson11 Momentum

Building a business is sort of like moving something heavy. It takes time to get the momentum going, but once you do, that momentum can begin to take over and things can start moving even more quickly. Jim Collins, in Good To Great, calls this “the flywheel effect". He compares a company to a heavy wheel, and explains, “Your job is to get that flywheel to move as fast as possible, because momentum — mass times velocity — is what will generate superior economic results over time.”

My business partner keeps encouraging me to move quicker, faster, harder at least once every week. Sometimes, I like to err on the side of caution and take slower, more considered steps. Which I'm starting to realise, is not necessarily a good thing. Perhaps its counterproductive to think through every little detail, action and reaction before making a decision. Especially in #startuplife.

Lesson to be learnt? Don’t get stuck in analysis paralysis. Take action now. Sometimes you’re not going to see all the way to your end destination when you start, but just taking the very first steps will make the world will open up with new people, new resources, and new opportunities that will enable you to achieve far more than you can even fathom today.