#newchapter
Khalifa Yahiaoui
Head of Performance Marketing at Transat | Driving performance and increasing revenue through Paid Search, Display Advertising and Social Media Advertising
And this is it… After almost 10 years of a fantastic journey at NV/iProspect, a new adventure is about to start for me. Starting today, i’m joining one of the most unique and innovative company in Canada (and probably in the world), C2 Montreal, as the director of acquisition and e-commerce and I can’t tell you how excited i am to join that company.
Even if the way it ended at iP wasn’t exactly the way I expected the story to end, i’m grateful for everything that the company has offered and taught me all over those years. You know, it is hard to share almost 10 years of unique moments, meeting great people, learnings,... and of course, there is a lot of emotions while i’m writing those lines at that moment but the reason why i’m here today is only because NVI has given me an opportunity, a chance to be part of something great and build something that matters. And I will never regret it… NVI was my first experience in Canada (and you know what we say, we never forget our first experience ^^) and for sure, i will never forget this one. I didn’t find only colleagues, i found true friends, a 2nd family and i really feel blessed to have met all of you during all those years.
Of course, i have to go through a round of thank you so... here it starts !
- First and foremost, i would like to thank the person who trusted me and hired me in 2009, Sarah Benmaza. She is simply the best person that you can meet and the most knowledgeable person about digital marketing that you can know. She is more than a friend, a true mentor, from university in Paris (ISC Powa) to here in Montreal. Even if we don’t see each other that much, you are still one of the person that counts the most for me and who inspires me the most. Thanks for always supporting me and helping me to be who i am today.
- Of course, i can’t name Sarah without naming Guillaume Bouchard, ex-CEO of NV/iProspect. You are an inspiration and a real Leader. Thanks for believing in me all those years! I just hope i didn’t disappoint you ;)
- Thank you so much Sonia Allard as well for supporting me, challenging me but most importantly being a sincere friend with whom i spent hours to talk about anything, work, life, kids, dogs. Our path will cross again, i’m sure!
- My Canadian brother, Francis Bedard, with whom i think i laughed the most in this company. You were not simply a colleague, you are a brother in arms. Thanks for being one of the best guy i ever met in my life!
- And, of course, Laura, my PPC guru, who taught me everything about PPC and who trusted me when i joined the PPC team at NVI. Thanks for being a great mentor!
Obviously, i can’t name everyone (and i apologize about this) or i would need to write a book but you all know that i’m thinking about all of you. I met incredible people all those years and you guys will always be in my mind. Special thanks to Bubu, Jerome, Lydie, Tom, Corina, Romain, Hristo, Alexis, Muriel, Edouard, Estelle, Mallory, my Indian brother Mustafa (smoke shisha, play fifa), mon p’tit Seb (seb, SEB, seb, Seb, SEB, c'est bien...), Mehdi, Andi, Camil, Farida, Jessica, Lorenzo, Nic, Cliche (That’s iiiiiiiiit ^^), Julie Roy, Simon Rouiller, Alex Valladon (+ Laurence bien s?r), Véro L'Heureux (je te dois un lunch/drink et tu sais pourquoi ^^) et je sais que j’en oublie énormément mais encore une fois, vous vous reconnaitrez ;)
Things end. But memories last forever. I know that my NV/iP family will always be there forever and ever...
Also, special thanks to all the partners i worked with during all those years. Marcus, Andrew, Chiel, Deep, Julien, George and all the others (again, sorry for not mentioning everyone but you will recognize yourself), you guys inspired me all those years. We will have to work together again, sooner or later!
Today, i'm starting a new chapter at C2 and i can’t wait to meet my new colleagues and see where this new adventure will lead me.
#newchapter #focused
Just so you know a little more about C2, The Harvard Business Review called it “a conference unlike any other,” The Economist says it’s “challenging conventions”. What is sure is that the C2 Montréal business conference is a business conference unlike any other. World-Class speakers, astonishing presentations, vibrant indoor/outdoor innovation village; and standard-issue boxed lunches by world class chefs. Well, when you go to a C2 event (and for those who already went there in the past, you can confirm), you can be sure that you will come to a whole new world and you get out of this event pumped and inspired like never.
To give you an idea, check what it looks like in the video below :
Et encore une autre petite vidéo...
As part of the marketing and acquisition team, my role will essentially to help C2 grow their business to reach the next step and embrace more the digital ecosystem. This is SUPER exciting as i'll be not only working on my areas of expertise (paid media, PPC, Social Ads, Display) but i'll be also touching to all the spheres of digital marketing. This will be a new challenge for me but i'm focused and i'm more hungry than ever.
Don't hesitate to follow C2 and get all the latest news about the conference and speakers
- LinkedIn company page | https://www.dhirubhai.net/company/c2mtl/
- C2 Official Facebook page | https://www.facebook.com/C2Montreal/
- C2 Montreal YouTube channel
- C2 Twitter page | https://twitter.com/C2Montreal
For those who are interested, C2 Montréal 2019 will be happening from May 22 to 24 under the theme TOMORROW. You are looking to get inspired and push your business to the next level? Register now before it is too late ;)
Marketing & Communications | SEO strategy | Digital marketing strategy
6 年Félicitations Khalifa ! You deserve the best!
Director at CJM Consulting Ltd
6 年Massive congrats. You’ve got this ! Cj
Senior Manager, Industry Marketing and Marketing Automation at Genetec
6 年All the best, man!
Project Manager | Digital & IT | Stratégie | Pilotage de projet | AMOA | Product Owner ?? ??
6 年Félicitation Khalifa :) !!!!
VP of Marketing | Growth Strategist | Expert in Brand-Building, AI Marketing, & GTM | Driving Revenue & Scalable Marketing Solutions
6 年Congrats!!!