New YouTube Feature Aims To Spark Viral Trends In Shorts

YouTube tests "Add Yours" sticker for Shorts, allowing creators to start trends and viewers to respond.

• YouTube is testing an "Add Yours" sticker for Shorts.
• The feature allows creators to initiate trends and viewers to respond.
• It's currently available to a limited number of channels.

YouTube is rolling out an experimental feature to boost trend participation among YouTube Shorts creators.

The new “Add Yours” sticker, currently being tested with select channels, provides a way to initiate and join trending topics.

YouTube announced the feature in its weekly news update for video creators.

The experiment introduces a novel way to prompt responses from your audience, potentially catalyzing viral trends and challenges.

How It Works

1. Creators in the test group will find an “Add yours” option in the sticker picker when creating a Short.
2. After recording a Short, tap “Next,” then the sticker icon, and select “Add yours.”
3. Type a prompt for other users to respond to.
4. The sticker will appear as an overlay on the published Short.

Viewer Interaction

Viewers watching Shorts with the “Add yours” sticker can participate by clicking on the sticker and creating a response video.

Channels can track engagement by tapping on the sticker. This lets you see all the Shorts created responding to your prompt, providing potential feedback and insights.

What Does This Mean For You?

To illustrate the potential of YouTube’s new “Add Yours” sticker for Shorts, let’s consider how a creator in the SEO community might use this feature.

Limited Rollout

YouTube is making the feature available only to a small number of Shorts creators on mobile devices.

This limited release allows YouTube to gather feedback and refine the feature before a potential wider launch.

Looking Ahead

The introduction of the “Add yours” sticker aligns with YouTube’s efforts to compete in the short-form video market, dominated by platforms like TikTok and Instagram Reels.

By facilitating easier trend creation and participation, YouTube aims to amplify the creation of short videos.

Source: https://www.searchenginejournal.com/new-youtube-feature-aims-to-spark-viral-trends-in-shorts/521710/?