The NEW YOU Studio Opens for Production with Full Omnichannel Content Creation Capabilities, AI, and Post-Production Services in South Florida Market
FORT LAUDERDALE, Fla., Jan. 28, 2025 /PRNewswire-PRWeb/ -- NEW YOU Studios announces the full renovation and opening of its 9,500 square foot studio.
The new facility includes:
"We're located just West of the Fort Lauderdale Airport (FLL) and a 30-minute drive from Miami International Airport. This is a perfect spot to bring your studio or filming and production needs," says NEW YOU Studios General Manager, and former HSN Senior Producer, Matt Usher. "We've been here for several years with a well-established production staff including video editors, sound and motion graphics experts and all other facets of production but we've renovated and are officially opening our doors to serve clients beyond the needs of our founding company."
Parent company, Great HealthWorks, is the maker of best-selling natural joint and muscle relief supplement, OmegaXL, and other XL brands (www.OmegaXL.com and www.GreatHealthWorks.com). Since 2003, Great HealthWorks has amassed a vertically integrated enterprise featuring a full production studio and staff, previously dedicated only for the company, to produce the many infomercials, and now digital content for the hero brand, OmegaXL. With a renovation and an extensive inventory of new, state-of-the-art equipment, the NEW YOU Studio is now open for outside business. Offering high-end cameras, advanced lighting systems, and cutting-edge audio and production tools, NEW YOU Studio provides exceptional studio and gear rentals, as well as full-service production support for both in-studio and on-location projects.
Federico "Fede" Bianchi, Emmy Award-winning producer and Executive Director of Integrated Production for NEW YOU Media Group, explains, "We are putting the finishing touches on the studio now, so we'll be dark for a few weeks while we wrap up the final renovations; however, we're already starting to book work and should be ready to go with our first clients by early March."
The NEW YOU Studio is redefining production standards with advanced AI-driven services. From generative AI tools that craft audiovisual environments to enhancing picture and sound quality, the studio leverages cutting-edge technology to deliver unparalleled creative solutions.
"Having led AI initiatives for Fortune 500 companies, I understand firsthand how AI can revolutionize content production" says Bianchi, who previously led the AI council at global consulting firm Newlink. "Our goal is to combine the artistry of traditional production with the limitless possibilities of AI, while tapping into South Florida's unique advantages. From experienced multilingual crews to diverse locations and year-round shooting weather, our region offers a compelling mix of creative resources and business benefits for productions seeking fresh opportunities."
NEW YOU, originally a magazine that has evolved into a digital lifestyle brand and also hosts the annual NEW YOU Awards (to be held this year at the One Hotel, Miami Beach, March 29th), is expanding with the launch of the studio. This additional aspect of the Media Group is positioning the burgeoning media group toward another of its visionary goals, the creation of a omnichannel content, where shopping will be modernized, leveraging all of the parent company's vertical capabilities - from content production through order fulfillment.
For the full press release, click here!
TV SHOPPING PIONEER
1 个月Congratulations to you, Matt and the team