New York Islanders and UBS Arena: New Freestyled App Launch
Welcome to Mobile Mondays with YinzCam. ??
Each Monday, we'll bring you a success story in the space of mobile apps for sports and live events. We'll share how our clients inspire us with their creativity, and dive into a data nugget, a user experience, a best practice, a client case study, a product launch, or a milestone. ??
Taking center ice this week is the recently launched dual-mode New York Islanders and UBS Arena app. ??+
The Islanders had the goal of creating a new and improved app experience for Islanders fans and all guests of UBS Arena. With that goal in mind, we collaborated with the team on a new dual-mode app with a focus on personalization, interactivity, and content-driven experiences.
This new dual-mode app offers fans exclusive team content, real-time statistics, ticketing, as well as information and digital utilities for all live events at UBS Arena. Additionally, the use of our added Single Sign-on (SSO) meant a whole host of SSO-driven personalized features, such as the fan’s enhanced ability to select their favorite players, designate push notifications to their interests, and create their own fan profile. With this new mobile app, fans are in for an unprecedented, personalized, in-arena and out-of-arena experience, making this app the digital destination for all Isles fans and UBS arena guests.
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Janet Duch, Executive Vice President of Marketing and Communications for the New York Islanders and UBS Arena, said,“We are thrilled to have partnered with YinzCam and launched this new mobile app that will provide our fans and guests with a more personalized, interactive and content-driven experience. This app is a valuable tool for all Islanders fans and UBS Arena guests, and we are confident it will enhance their game day and event experience.”
We want to send a massive shout-out of gratitude to Janet Duch, Executive Vice President of Marketing and Communications, Cory Wright, Director of Digital, Jared George, Vice President, Strategy & Analytics, Wahaj Tariq, Director, Digital & Partnerships Strategy, Simone Perrin, VP of Marketing, Erin Nourijanian, Vice President, Marketing at UBS Arena, and Christina Ventura, Director, Social & Digital for UBS Arena, for your vision, innovative spirit, and belief in us to help deliver a dual-mode app that elevates the Isles fan experience and enhances the UBS Arena guests experience.
Download the New York Islanders app today ??