New York, New York
Christian Barnett
Always take a risk when buying shoes. Eat your greens before dessert. The best day's work should be productive, learning something and fun.
By Christian Barnett
There’s something pretty irresistible about New York: The intoxicating sense of the energy, of something always happening, or about to happen, the idea of possibility as part of the city’s infrastructure.
So we haven’t resisted. Sword & Stone is opening its doors as of February 2018, and it’s incredibly exciting to be here.
New York has been good to me – I had five brilliant years on Madison Ave at Y&RNY and have some great memories with some great people – winning pitches, producing some great work and winning a few Effies on the way. New York has been good to Sword & Stone too, with regular briefs coming our way over the last few years.
So when one of our clients said “why don’t you set up an office over here” we saw that as an opportunity to do just that.
We started Sword & Stone because we were seeing too many client’s difficult strategic issues not getting the attention or the creativity of thought they deserved, and we thought we could do something about it. And that belief still holds good.
We think beyond the predictable, bringing rigor and creativity to thinking that has become rehashed, reheated or just left unloved. Good strategies should inspire and open possibilities, get people excited about what could be.
Just like this great, shifting, restless city.
Creative Leader | Strategist | Writer
6 年Welcome back Christian!
Senior Director, Strategic Communications at Office of Alumni and Development - Retired
6 年Very exciting, Christian!
A collective of creative thinkers making positive impact E. helen@helenhartley consulting.com. Create, refresh or audit your brand, build NPD, empower creativity in your team, in FMCG & Tech. On the bCorp journey.
6 年Well done Christian, really pleased you are conquering the world one city at a time, with sound reasoning, intellect and insights!
Consumer obsessed. Brand focused. Growth oriented. Creatively driven.
6 年'A company from here doing rather well over there' - bravo.
Marketing Director | Activator | Collaborator | Dot Connector
6 年Awesome news CB! Congratulations!