New Year’s resolutions to make for your wedding venue business

Happy New Year! I hope 2023 has got off to a fantastic start for you already and you’re raring to get stuck into everything the post-Christmas engagement season brings. Whether you’re a fan of New Year’s resolutions or not, there is something to be said about setting clear goals and being proactive at the start of a brand-new year. January is the perfect time to take a moment to really think about where you want your business to be in 12 months and how you can achieve that. Here, I share the best New Year’s resolutions to make for your wedding venue business, to make 2023 your best year yet.

Invest in marketing

Do you feel like your venue has everything to offer, but just isn’t getting the number of enquires you’re hoping for? The problem may well be down to lack of – or the wrong kind of -– marketing. It’s essential for your wedding venue to be seen by the right couples, and it’s a competitive market out there so you need to be able to stand out. Enter The Venue Experts Marketing team.

Led by our amazing Head of Marketing, Helen, we now have a dedicated team that can handle every aspect of your venue’s marketing needs. From making sure you’re visible on social media and feature on all the right third-party listing sites, to helping create the perfect branding through emails, brochures, websites and wedding showcases, we are confident we can transform your venue’s performance this year. Getting the experts onboard is one of the most valuable New Year’s resolutions to make for your wedding venue business. Ready to get started? Click here to get in touch and find out how we can help you.

Focus your sales process

January is such a big month for wedding venues, with all those enquiries (hopefully) flooding in after Christmas and New Year engagements. But are you ready for it? If you want couples to feel appreciated and important, you need to be able to provide a super-quick response to queries and showround requests – not always that straight forward when you have weddings to plan and host.

When it comes to New Year’s resolutions to make for your wedding venue business, that benefit you, your team and your customers, you can’t beat outsourcing your sales. At The Venue Experts we know the sales process inside out and can take care of everything from initial enquiries right through to firm bookings, all while you focus on what you love to do the most. Give us a try and we guarantee you won’t regret it! Make life easy for yourself and email us at [email protected]   

Research social media trends

Sorry guys, but it’s not enough to just have a Facebook business page for your venue, that only gets updated when you remember. The number one way couples are searching for and discovering their dream wedding venue is through social media, so make it your New Year’s resolution to focus on improving your social media presence. It pays to be on top of trends, so take the time to research the best ways to utilise different social platforms.

TikTok, Instagram, Twitter and Facebook are all great tools for connecting with potential customers, but you need to know how to use them. If you’re struggling with the time or the confidence, give our Marketing team a call. There’s nothing they don’t know about social media trends and how to get the best out of every platform.

Give your website a facelift

If you’ve spent the past year with ‘update the website’ on your business to-do list, it’s time to finally bite the bullet and make those improvements. Quite honestly, if your website isn’t visually stunning, easy to navigate, genuinely helpful and user-friendly, there’s not much point in having one! Potential customers are searching for the setting for the biggest day of their lives, and if you can’t impress from the very start with a clean and contemporary website, chances are they won’t be interested in taking things any further.

To make sure your website is truly offering what modern couples expect, it pays to call in the pros. The Venue Experts can help with every aspect of web design and content management, so make it your New Year’s resolution to get in touch today. 

Ready to make a change?

I think that when it comes to New Year’s resolutions to make for your wedding venue business, it’s important to focus on actionable changes that make a big difference, and quickly. With The Venue Experts on your side in 2023, you really can’t go wrong. Our team of pros have all the skills you need to transform the crucial sales and marketing aspects of your business, so you can focus on nurturing relationships with your customers – and throwing them the most unforgettable wedding. Let’s do this! Contact me by clicking here and let’s see what 2023 can really do…