New Years Resolutions All Brands Can Make for 2024

We’ve arrived at the last stretch of 2022, and with the new year right around the corner, many of you might be starting to plan your New Year’s resolutions! Perhaps you’re focused on learning a new skill or shaping up, but have you considered brand resolutions for the new year??

“There should be no boundaries to human endeavor. We are all different. However bad life may seem, there is always something you can do, and succeed at. While there’s life, there is hope.” – Stephen Hawking

Any brand that wants to continue growing in the new year must have these in place. When you make New Year’s resolutions for your business and follow through on them, your brand has the potential to reach new heights in the coming year! Here’s a look at the most essential New Year’s resolutions for your businesses!

New Year’s Brand Resolutions to Consider for Your Business

#1 – Focusing on Phenomenal Customer Service

Outstanding customer service is at the heart of business success. Even if your customer service is already excellent, there should always be a focus on finding ways to improve what you’re already delivering. Investing in new customers is 25 times more expensive than retaining existing ones, so just let that sink in for a moment.

“If opportunity doesn’t knock, build a door.” ? Milton Berle

Modern consumers expect 24/7 customer service, and that’s why many businesses have implemented the use of chatbots on their websites to ensure they can immediately give their customers the feedback they’re looking for. Brands are also providing customer service through social media platforms like Facebook and Twitter too. If this is something that your business doesn’t already have in place, it’s time to put it on the bucket list of New Year’s resolutions for your business so you can keep up with your competitors and retain your valuable customers.

#2 – Revamp Your Marketing Efforts

With every new year comes new marketing trends, and failing to keep up with them and adjust to the changes they bring to the table will see you lose out on the opportunity of capturing the attention of your audience and converting them into long-term customers. Now is the time to take a good look at your current marketing strategy and analyze what worked and what didn’t. Replace the less-than-great aspects with some new strategies for the coming year, and you might just be surprised by the results they deliver.

Business translation and audiovisual services might be the tool you’ve needed all along when it comes to more effective marketing strategies. Translations are at the heart of ensuring your branding, and a corporate message is never lost in translation. Audiovisual services like subtitling and closed captioning see your video content being translated for a new and unique market while keeping the cultural nuances in mind.

“Doing business without advertising is like winking at a girl in the dark. You know what you’re doing, but no one else does.” – Steuart Henderson Britt

Many countries share the same language, but accents, cultures, and vocabulary can vary greatly. Failure to keep regional differences in mind can confuse, distract, or even offend your audience. A translated movie will sound like a translated movie, and translated subtitles will read like translated subtitles. If you’re aiming for worldwide success, your subtitles need to be translated and localized for your target audiences.

#3 – Amp Up Productivity

There’s no need to focus on becoming a faster, more organized worker (although it is beneficial) for the sake of being more productive. What your business really needs is a range of automated processes and perhaps to focus on core activities while delegating non-core functions to a BPO service provider.

BPO – Business Process Outsourcing - is a term used for one business contracting some of its functions to an external service provider. From payroll management to data entry and web development, there are many BPO options out there that can help take the pressure off the core functions of your business and drive brand growth and customer engagement in return.

Instead of merely being seen as a way of saving money (which is what it was before 2010), BPO has become a tool in innovation. Businesses are relying more on automation these days. In a bid to save as much time and money as possible, organizations are turning to outsourcing as a reliable “human-powered automation tool.”

If you’re focusing on increasing productivity, one of the first and most effective methods to consider trying is BPO. Business process outsourcing reduces in-house operational costs, allows you to focus on business growth, and can help you integrate innovative new technology into your existing business processes.

#4 – Localize and Stand Out as a Global Brand

Localization refers to the process of taking a product – typically a website or digital platform – and adapting it entirely to a new region for the consumption of its local community. A localized product should appear as if it was initially created in the target culture for the target culture.

“To accomplish great things, we must not only act, but also dream; not only plan, but also believe.” – Anatole France

Localization captures cultural nuances. It takes into consideration regional humor, ironies, and customs, along with legal and linguistic demands. Localization services for websites, apps, video games, and other digital platforms should be provided by a professional localization company. To adapt to the legal, cultural, and formatting needs of a new region accurately, you need localization professionals.

Once you have decided to go global, your translation management process should include an understanding of the localization process. This will help you make informed decisions when creating and executing the roadmap for your type of localization need, whether it’s a website, audio/video materials, software, games, or other types of documents. It is important to note at this point that it is better to hire a localization team from a reputable translation company to work with you from the beginning.

#5 – Take a Deep Breath

You made it to this point. It hasn’t been easy, but you’re here!

“Always be a first-rate version of yourself, instead of a second-rate version of someone else.” – Judy Garland

Set realistic goals for yourself and your business for the new year. Hustle hard and test your limits. Make things happen. And don’t forget to stop and take a deep breath once in a while. It’s absolutely essential to take care of yourself if you want your business to succeed. And as a business owner, you’re an irreplaceable part of the brand you’ve built. Never forget that, and never forget to take care of yourself too.