New Year's Resolutions

Now that we’re well into December, can’t we just get 2020 over with?

The new year won’t be any sort of picnic, but it has to be better than 2020. (That’s a low bar, I know.) And as we look forward to 2021, perhaps we can start making resolutions to help our nonprofit development programs become more effective.

Here are four suggestions. Most are easy to do – and you’ll feel so good!

1) Stop shilling for Amazon Smile. You’re no doubt familiar with the scheme: You get your donors to name your organization as their Amazon Smile charitable beneficiary, and, presto-change-o, you’ll get a treasure trove of gifts – equal to ? of 1% of what your donors spend on Amazon.

Except that you won’t really get much of anything.

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