New Year, New Trends! What to Watch in 2025

Hi there, welcome to the latest edition of Shop Talk. Happy reading.

Industry Pulse

Happy New Year! We’re stepping into 2025 with laser focus, ready to tackle new challenges, explore fresh opportunities, and keep pushing the boundaries of what’s possible in digital marketing. This year is all about staying sharp, thinking big, and delivering results that make a difference.

Trends to Watch in 2025

From SEO’s evolving role to the growing impact of AI and voice search, here’s what we think will shape digital marketing this year:

Balancing Personalization with Data Privacy

Finding the sweet spot between “helpful” and “creepy” is key. Consumers love personalization, but it has to feel helpful—not intrusive. Build trust by showing how you use data to improve their experience, not predict their lunch order.

The Rise of Voice Search Optimization

“Hey Siri, how do I optimize for 2025?” Voice search is growing fast. To stay ahead, focus on conversational, question-based content written in natural language that aligns with how your audience talks.

Data Analytics in the AI Era

AI-powered tools are transforming how we predict trends and track performance. The real magic? Combining AI insights with human creativity to turn raw data into actionable strategies.

The Multi-Platform Customer Journey

Consumers now jump between TikTok, YouTube, Reddit, and Google (and more!) in a single buying journey. To keep up, expand your paid media strategy beyond the “usual suspects” and maintain a consistent brand voice across all platforms.

SEO is Alive (and Thriving!)

Despite the predictions, SEO is evolving—not dying. With AI reshaping search, E-E-A-T optimization and schema markup are your secret weapons to dominate search results and featured snippets.

Why This Matters

• Build trust with personalization that respects privacy.
• Adapt to SEO, AI, and voice search changes to stay visible.
• Embrace multi-platform strategies to meet consumers where they are.
• Leverage AI insights to amplify your marketing efforts.

Turn these trends into opportunities – get in touch today

Workshop Wisdom

Resource of the Week

Leveraging AI in B2B Marketing

B2B marketing is evolving at an impressive rate, and at the center of this transformation is artificial intelligence (AI). Discover how businesses are leveraging AI to streamline processes, enhance personalization, and stay competitive.

→ Key Takeaway: AI is revolutionizing B2B marketing by tackling tough challenges like lengthy sales cycles and complex decision-making. From predictive analytics to hyper-personalization, it’s enabling marketers to work smarter, not harder, while delivering precision and efficiency at scale.

Learn More About Leveraging AI

Fresh Insights From Our Experts

Why YMYL Content is Especially Important for Financial & Healthcare Industries

Discover the impact of Your Money or Your Life (YMYL) content on finance and healthcare. Explore how SEO enhances visibility and credibility. -? Reilly Phelps , SEO Manager

Content Marketing for Manufacturers to Drive Qualified Leads

See how content marketing can drive growth for manufacturers by attracting leads, building trust, and showcasing expertise. - Sara Vicioso , Growth Marketing Manager

B2B Retargeting: Turning Prospects into Customers

Learn how you can leverage retargeting in your B2B marketing strategy to turn prospects into loyal customers. - Sara Vicioso , Growth Marketing Manager

Join us at Industrial Marketing Summit!

The Industrial Marketing Summit is bringing together the brightest minds in manufacturing marketing this February 26-28, 2025. As a proud Brand Sponsor, our team is excited to connect with fellow industrial marketers and share insights.

Want to join us? Use code workshop-digital-100 for $100 off your registration!

Register Today!

Quick Win of the Week

Optimize Search Ads with Google Ads AI

Time: 20 Minutes Difficulty: Beginner to Intermediate Tool Needed: Google Ads Account

1. Log into your Google Ads account and navigate to the Recommendations tab.
2. Review AI-driven suggestions like improving ad strength, adding keywords, or enhancing audience targeting.
3. Select one actionable recommendation (e.g., updating ad copy or incorporating a new keyword) and apply the change.
4. Use the built-in Performance Estimates to see the predicted impact of your tweak on key metrics like clicks, conversions, or ROI.
5. Monitor performance over the next few days to evaluate the effectiveness of the changes.

Expected Outcome: Improved ad performance with minimal effort, leveraging AI insights to fine-tune your campaigns.

→ Pro Tip: While AI recommendations can streamline your process, they still need a human touch. Always review changes to ensure they align with your brand voice and strategic goals.

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This prestigious award celebrates companies with exceptional workplace culture, employee satisfaction, and commitment to growth. We’re thrilled to share this honor and grateful for the incredible team that makes it all possible!

Check out the list here!

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That’s all for this edition of Shop Talk. We’ll be back in 2 weeks!