New Year Newsletter | Clean Agency
Happy New Year from Clean Agency | 2024 reflection, LCA updates, and more!
Happy New Year from Clean Agency! It has been a while since we last reached out so we wanted to reflect on our 2024 and share some updates with you,?join us!
In 2024, we continued to support clients with life cycle assessment (LCA) services—including helping ettitude communicate the impact of their innovative?CleanBamboo? material that we quantified in a cradle-to-gate LCA? in 2021. You can learn more about our work with ettitude in the next section. We also conducted LCAs for EFI , OrthoLite , and more.
In April of 2024, we brought on a new member to the Clean team— Mitch Webster . As a Marketing and Sustainability Research Associate, Mitch has been a vital part of our marketing, new business, and research efforts.
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IN THIS EDITION
LCA Insights: An Interview with Ettitude
Ettitude is a sustainable materials and home goods brand specializing in bamboo-based bedding and textiles. In 2021, Clean Agency ran a cradle-to-gate life cycle assessment (LCA) for Ettitude—comparing their innovative CleanBamboo? material to conventional textile materials, like cotton.
In this interview, our very own Mitch Webster speaks with Amanda Turner (VP of Product and Impact Innovation) of Ettitude to learn more about Ettitude's founding, mission, the LCA results, and the exciting innovation in the bamboo and alternative materials space.
Watch the full interview here!
ecoinvent v3.11 Updates
ecoinvent, one of the most widely used LCA databases, recently got a major update in November of last year—ecoinvent v3.11.
ecoinvent v3.11 introduces updated environmental data for a number of sectors, including: agriculture, batteries, building and construction, chemicals and plastics, energy, forestry and wood, fuels, metals, pulp and paper, transport, and waste management and recycling.?
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One notable update is in the pulp and paper sector, where 3 new databases on paper-based fast food packaging were added in collaboration with the European Paper Packaging Alliance (EPPA) .
At Clean, we've been using ecoinvent, one of the most trusted databases in the world, for over a decade. We can bring your existing LCA up-to-date or conduct a new LCA with the highest quality data available. Reach out to [email protected] to learn more!
Read more on ecoinvent v3.11 here.
Join us in Donating to CIMWI
Our CEO, Seri McClendon , has volunteered and donated to the Channel Islands Marine & Wildlife Institute (CIMWI) for over a decade.?
CIMWI is focused on positively impacting conservation in the Santa Barbara and Ventura counties through animal rescue, research, rehabilitation, and education. Please consider donating to this fantastic organization, anything helps protect the biodiversity on the California coasts.
Donate to the CIMWI here.
Our Work with Allbirds
In 2018, we collaborated with?Allbirds to develop an?internal LCA tool to evaluate the?impacts associated with different product?scenarios—including different material?blends, manufacturing processes and?locations, and more.
Since 2002, we have conducted product and comparative LCAs and built custom internal tools for numerous fashion and textile brands. Looking to conduct an LCA in 2025? We would love to help!
Reach out to [email protected] to learn more about our LCA capabilities.