The new year, new mindset edition
Heart Talent
Supporting nonprofit leaders to attract the right people. 5X your talent pool and hire 48% faster. ??
Word for the year? Here are 2 words we should *never* use again.
Another year, another wave of predictions, new job announcements and of course, the 'word for the year' trend.
While we don't have a word to frame the year ahead, there are two words we think everyone should remove from their vocabulary this year.
Okay, okay, if we had to chose one it would be the one word which describes our team's approach and the incredible people and organisations we work with - HEART.
But here are the two words we're calling for people to leave in the past...
Talent challenges are not going away
Despite reports of downsizing and economic uncertainty, it's not getting any easier to attract and retain people.
Forget the war on talent, we're in the era of talent. Our relationship with work has changed. We expect more and even in the middle of a cost of living crisis, people jump ship.
The latest Australian HR Institute Quarterly Australian Work Outlook, average turnover was 14% in late 2023 (and as high as 25% in some sectors).
'Persistent recruitment difficulties' is the heading on page 14 of this report, with 48% of Australian employers reporting difficulty filling vacant roles.
According to AHRI's survey research during 2023, the top reasons behind these recruitment struggles include:
Yes, it's competitive out there. Yes people want/need a pay rise to help ease cost pressures.
If your job opportunity, benefits and overall value proposition is unattractive, you need to fix it!
It's time for a new mindset.
Attracting and retaining the right people is business critical.
Talent is the #1 issue keeping leaders awake at night. Let's do something about it.
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86% of people and culture professionals agree . . .
Recruitment is marketing.
Forget 'talent acquisition'. When you need to hire, you're not 'acquiring' something. Employers and hiring teams aren't the buyer in this scenario.
The consumer/buyer is the TALENT you're trying to attract. The PRODUCT is the job you want them to choose (and keep).
Watch more here
5 lessons hiring teams can learn from consumer marketing
For decades, hiring was simple. You would put an ad in the newspaper and wait for the phone to ring. Or post an ad on a job board and wait for your inbox to fill up with applications.?
Next, you’d meet a few people and hire the one you like the most, the one who’s the most qualified or the first one who seems like a good ‘fit’.
In 2013, Australians stayed in jobs for an average of seven (7) years.
Less than 30% of people are engaged at work and the so-called talent shortage has hit a 17-year high.
The world of work has changed. It’s not a post-pandemic thing. Evolution and change is natural. Charles Darwin famously said:
It is not the strongest of the species that survive, not the most intelligent, but the one more responsive to change.
Read more here.
Keen to learn more about this modern, marketing-led approach to recruitment?
We have published this little gem. It's yours to download for free.
Got questions, comments or feedback? Please get in touch with Cynthia Harris.