New Year, New Milestones! A Leap Toward Digital Excellence

Welcome to our January edition!

This month, we bring you leadership and company updates, key milestones, and fresh perspectives shaping our journey ahead.

Missed our last newsletter? Catch up on our latest milestones and insights here.

Recent Insights & Thought Leadership

1. Generative AI and Predictive AI: The Power Couple

While Gen AI captivates with its creative abilities, Predictive AI quietly powers informed decision-making. Nij (Neeraj) Chawla explores how these complementary technologies work together to drive innovation and operational efficiency. In this latest piece, Nij outlines how combining Gen AI's creativity with Predictive AI's foresight enables businesses to anticipate future needs, make more informed decisions, and deliver not just tailored but transformative solutions for businesses. Learn more about this synergy.

2. Five Trends Poised to Shape the Future of Digital Experiences in 2025

In an age where consumers are the new influencers, brands must prioritize personalization and emotional connections. Michael Mayton explores how five key trends poised for 2025 can inspire behavioral change, foster loyalty, and drive satisfaction in his latest article in Retail TouchPoints. Discover actionable insights into building stronger consumer relationships through thoughtful personalization, emotional engagement, and leveraging emerging technologies.

3. CIOs Leading Digital Transformation

CIOs of tomorrow are embedding sustainability into IT strategies, leveraging AI/ML, and exploring quantum computing to drive organizational success and reimagine the future. Soman Dubey offers valuable insights into leading this transformation.

Read his full article on ETCIO here.

4. Salesforce and AI: Transforming Business and Dining Experiences

We explore how Salesforce’s Winter ‘25 release enhances Einstein AI and Agentforce with features like autonomous agents, AI-driven account summaries, and advanced search capabilities. These updates focus on optimizing ROI and fostering collaboration across sales, IT, finance and others. As a trusted Salesforce partner, we bring these innovations to life, empowering businesses to maximize their potential. Read here.

We also delve into how AI and Salesforce are revolutionizing the restaurant industry, enabling restaurants to deliver personalized experiences through tailored offers and recommendations, fostering customer loyalty with seamless omnichannel messaging, and streamlining operations by optimizing reservations, improving order accuracy, and enhancing staff productivity. Learn how these innovations are transforming dining experiences.

5. Investing in Data Quality to Accelerate Digital Transformation

Healthcare organizations are under pressure to leverage technology for improved patient experiences and operational efficiency. However, many struggle to achieve their goals due to poor data quality. Brian Mitterko explores the critical role of data quality and the need for a strong data foundation to effectively leverage AI, foster a data-driven culture, and ultimately achieve organizational success. Read more.

Success Story: Commerce Replatform Implementation

Jim Biermeier shares five key principles for successful commerce replatform implementation and emphasizes the importance of strong internal buy-in, clear communication, and a focus on both incremental wins and overall team success. These strategies ensure a seamless transition that aligns with broader business goals, as exemplified by our re-platforming project with fabric . Read more.

Featured Announcements:

Celebrating a Year of Success and Innovation as Bounteous

As we approach the one-year anniversary of our merger, we’re looking back fondly on a successful 2024 filled with highlights, industry recognition, and new ways to deliver value to our customers. Announced this week, we’re unifying under the Bounteous brand name globally and looking forward to using co-innovation to drive value, improve customer experience, and achieve operational efficiencies. Read more.

Leadership Addition

We are delighted to announce that Satish Kannan has joined us as EVP and Chief People Officer for EMEA & APAC. With over 25 years of experience in HR leadership, including key roles at Infosys and Tech Mahindra, Satish will lead the alignment of people strategies with business objectives, fostering collaboration and driving growth across the region. Read more.

Iterable Dynamic Sender: An Alternate Implementation

Jim Jurich and Scott Hallmark explore an alternative approach to Iterable 's Dynamic Sender feature, leveraging snippets for efficient brand management. Learn how this method simplifies email communication across multiple brands without modifying the user profile schema.

Recent Events

Stay ahead with insights, trends, and opportunities through our curated events - webinars, workshops, roundtable discussions, and speaking engagements, we are constantly learning and sharing our expertise and growing our communities!

The 5G Monetization Opportunity Webinar

Explore strategies for unlocking revenue streams from 5G investments. Industry expert Atul Purohit, Head of Technology for Nokia’s Cloud and Network Services, and Vivek Murthy, our Industry Advisor lead the discussion. Register now.

AI and Data Security: Innovating for Tomorrow

In our webinar on January 16th, John Telford presented the latest strategies for managing emerging risks and challenges at the intersection of AI and data security with Salesforce . Check back here for the recorded webinar to learn how Salesforce's Security and Privacy innovations integrate AI Agents into workflows with a panel discussion on AI Data Governance trends and best practices.

Cookies, Parties, and Data Insights: Navigating GA4's User Data

In our webinar on January 14th, we explored privacy regulations, first party and third-party cookies, and strategies for leveraging GA4 for meaningful insights. If you missed it, you can watch the recording here.

NRF 2025 in New York City: January 12-14

Mike Swartz , our SVP of Business Development (Consumer), hosted "Making the Pivot from Omnichannel to Omnirelevant with Adobe Solutions" during NRF 2025.

Explore what’s more coming up!

View Upcoming Events

Want to know more?

We would love to hear your thoughts. If you have any feedback, comments, or are curious about how we can assist you in achieving your innovation goals, please reach out to us at [email protected].

For more info about us, visit www.bounteous.com.