New Year Marketing Ideas to Get Traction for Your Business
Shane Barker
Founder @TraceFuse.ai | Amazon Review Expert | E-commerce Strategist | Influencer Marketing Specialist | Speaker
As 2018 draws to a close, we’ll soon be approaching a new year. While it may mark the end of the holiday season, it shouldn’t be overlooked as a holiday. What better way to close out the year than with a festive promotion that will boost your sales?
Consumers will already be in the holiday shopping spirit and a festive promotion can further encourage them to buy from you. Even if you don’t have a New Year’s Day sale, there are several other New Year marketing ideas through which you can boost your business.
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Even after the holiday sales, retail sales are expected to increase at least 4% in 2019. So while there may be a slight dip in sales after the holidays, you can expect the sales figures to rise. And you can leverage New Year’s Day to grow your business by using innovative New Year marketing ideas.Following is our list of the top New Year marketing ideas that you can use to grow your business.
1. Send a New Year Email
When it comes to New Year marketing ideas, there is nothing easier than sending an email. There’s no better way to ring in the New Year than by wishing happiness to the people you care about. For a business, these people are your customers. You need to show them that you care through your New Year’s greetings.
If you want to stand apart from the rest, you can even send an email before the New Year instead. There are greater chances of it being noticed as people’s inboxes are usually flooded with emails on New Year’s Day. It’ll also make consumers feel that your brand prioritizes them and cares about them. This way, you can use email marketing to your advantage.
To further sweeten up the email, you can add a discount code or include a offer in your email. This could be sent to a select few loyal customers. Make sure they know that you’re doing this exclusively for them so that they feel special. This can help increase your brand loyalty.
For example, J.Crew sends out offers in emails for New Year’s Day. Combining the offer and the occasion works well for them.
Image via Pinterest
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2. Launch New Products
One of the most popular New Year marketing ideas is to launch new products at the start of a New Year. A great New Year marketing idea would be to have heavy advertising campaigns throughout December, which will eventually lead to the product launch. You can launch the product as soon as the clock hits midnight.
This post-midnight sale can be a great way to sell your new product. The sale must explain what the new product is and how it is better than the past products. You must also try to offer customers a deal on their first purchase. Additionally, you can offer discounts on your older products too. New Year marketing ideas such as this one can help you generate buzz around your brand.
Reebok, for instance, created a “New Year, New Gear” promotion through emails. The idea was to sell their new workout gear.
Image via Fivestars
3. Welcome the New Year on Social Media
Social media is definitely one place where you cannot miss out on marketing. You want to get your brand noticed all over social media and the New Year is a great time to do so. You can use social media to get your customers excited about your brand in 2019. This is why welcoming the new year on Social Media is third on our list of top New Year marketing ideas.
With the new year, you can come up with a new avatar for your brand on social media. This can definitely catch the attention of your followers and increase brand awareness. It’ll also put your brand’s name on the top of their minds at the right time so that you can start off strong in the new year.
You can also use social media for marketing the new products that you may be launching on New Year’s Day. And if you have products specific for New Year’s, you can promote them through social media. New Year marketing ideas such as these can help your business get traction. Not only will your sales increase but so will your brand awareness.
PayPal, for example, wished their followers a Happy New Year in a simple manner on social media.
Image via Facebook
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4. Run a Quotes Contest
New Year’s day is also the day when people make resolutions. In fact, about 45% of people in the US make resolutions at the beginning of the new year. While the resolution of every person is unique, each resolution needs an inspiration. One of the more unique New Year marketing ideas is to run a quotes contest.
For this, you can host a contest on inspiring quotes. In this contest, your customers can post quotes that inspire them and share them. A great place to host this contest would be on social media. It will help generate buzz for your New Year announcements if any.
You can ask fans to share their quotes on all social media platforms. Additionally, you can come up with a unique branded hashtag as well. This can further help increase brand awareness.
Ask customers to get as many likes, comments, and shares on their posts and use these metrics to select the winners. Based on the engagement, you can then give them cool prizes. You can even ask them to share their experience of the contest with you and post that on social media as well.
The best part about such a contest is that you’ll get loads of quotes. You can compile them and share them with your audience. This will make them want to keep coming back to you whenever they need some inspiration.
You can also launch other forms of contests such as a countdown contest. In such a contest, you can ask your followers to come up with their own versions of the countdown to midnight.