New Year- New Industry Insights!?

As we step into 2025, we’re embracing this new chapter with renewed energy and a continued commitment to supporting the market research community. We wish you a year of remarkable achievements and professional growth! To fuel your success, we’ve curated fresh perspectives from industry leaders around the globe.

This month, discover how Propark’s Creative Director fosters creativity and resilience within her team, how Philips harnesses AI to redefine persona creation, and how Nestlé’s storytelling methodologies are reshaping the way they drive actionability in research.

With QUAL360 EU in Berlin just around the corner, grab the last tickets to join trailblazers in qualitative research to exchange ideas and tackle the industry’s toughest challenges. Plus, grab your discount for QUAL360 North America!

Find all the discounts and articles below. Happy reading!

Insightful articles highlighting the latest developments in UX and MR

Megan Rotkowitz , Creative Director at Propark, shares her unique formula for creative problem-solving and how it has empowered her team to innovate.

Curious how resilience in problem-solving can lead to creative solutions in UX?

Read the article: UX Research: A New Approach to Problem-Solving with Propark Mobility’s Creative Director

Laurens Van der Hoeven , Insights Manager at Philips, invites to start a dialogue to exchange ideas and explore the broader implications of AI on our field.

Learn how this technology is already influencing our work and how it will continue to do?so in the future.

Read the article: How Can Qualitative Researchers Leverage AI to Create Personas?

Dhisana Devi , Insights Leader at Nestle, champions the shift from methodologies to impactful storytelling in qualitative research.

Discover the qualitative research stereotype Dhisana wants to reinforce—and the cliché she’s determined to break.

Read the article: Nestlé Insights Expert on Transforming Qualitative Insights into Business Impact

With 17+ years in the market research and consumer insights industry, Merlien Institute has become a trusted catalyst for innovation and a key player in shaping the future of the field. Every year, we are bringing you a powerful lineup of events featuring keynote presentations, panel discussions, and roundtable sessions led by the industry's leading experts.

Don't miss out on our upcoming events!

Each year, Qual360 Europe unites industry leaders to explore the latest trends in qualitative research. In 2025, attendees will benefit from insights shared by experts from Lego Group, JPMC, LOTTE Wedel, Nestlé, PepsiCo, Philips, and many more. It's the last chance to join this dynamic global community and elevate your skills in qualitative strategies!

??The last tickets are selling fast—hurry! Promo code- NWL10 for 10% off!

The #UX360 Virtual Summit is back this 2025 bringing together leading UX experts and researchers from around the world. This year’s lineup features over 30 speakers from bglobal brands like Mastercard, Microsoft, London Stock Exchange Group, Pfizer, Elli a Volkswagen Group Company, Amazon Web Services and more.

Connect with UX pros globally, this is a must-attend event for anyone in UX design or research.

??BENEFIT FROM GROUP BOOKING (from 3 and more)

Elevate Your Qualitative Research Expertise at QUAL360 North America 2025!

Join industry leaders and innovators in Washington D.C. on March 12–13, 2025, as we explore cutting-edge trends in qualitative research. Hear from experts at Colgate-Palmolive, Reddit, Meta, Amazon, TikTok and more, as they share insights to drive transformative strategies.

??Promo code- NWL10 for 10% off!

Partner Content

The Research Club: Your Hub for Industry Insights and Networking

The Research Club is a global not-for-profit organisation dedicated to fostering community and professional development within the market research sector.?Established in 2007, we have grown to become a leading network of over 10,000 members worldwide. Our flagship event series,?Careers & Connections, brings together marketing and research professionals for insightful discussions and unparalleled networking opportunities, and our?networking events?offer a diverse range of networking and learning opportunities. We hope to see you in 2025!?

For a full listing of our events head to:?www.theresearchclub.com?

Where can you find expert research consultants? The UX Researchers Guild matches exceptional researchers based in the U.S. and Canada to your requirements. Please take a look at research leaders we are?featuring for January:?https://uxrguild.com/hire/ux-research-leaders-fractional-or-full-time/.

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