New Year, New Goals: Our 2024's Hottest Resolutions for Hoteliers!

1.???? I will prioritize guest satisfaction?

How do we redefine “hospitality” in an increasingly?contactless and mobile-first world as guests’ needs change? That’s a question we should all be thinking about in light of the recent changes to our industry, where traditional elements of guest satisfaction like regular face-to-face contact and personalization have evolved. Consider how you can make your guests feel at home while also prioritizing their safety. Perhaps it’s a?personalized message, responding quickly to?complaints, or going out of your way to ensure all of their needs are met. Small changes can make a big difference!

2.???? ?I will be proactive

Network security threats have been a headache for the hospitality industry for many years. Changes in how hotels worked make their networks, internal infrastructure, and guest data more exposed to malicious activity. Hotels collect tons of sensitive information: financial records, credit card details, personally identifiable information (PII) of employees and guests. That’s why this industry has historically attracted hackers. After several massive and expensive data breaches affecting big international hotel chains, hotels all over the world realized they must pay close attention to their cybersecurity. Also, if a hotel provides additional services like offices for remote employees, they might need to take extra measures to strengthen data protection.

3.???? I will lead rather than?follow competitors

I will continue to invest in digital technology and marketing and use these platforms’ analytical depth to understand what has worked in the past and keep on top of trends. This will help me deliver an exceptional guest experience at the right price for both the guest and business. If there’s one thing in the hotel industry that evolves at a rapid pace, it’s technology.?Maybe 2024 is the time you’ll finally upgrade the in-room guest entertainment system.?You won’t necessarily need deep pockets for this stuff, either. As much as technology advances at lightning pace, it’s rapidly becoming more wide-spread, and systems/services which were once the domain of big chain hotels are now available to all.

4.???? I will improve my Revenue Management

When was the last time you reviewed your overall revenue management strategy? Many hoteliers find the beginning of the year a perfect time to take a look at revenue management and find ways to improve. The best strategy includes a system that aligns with sales and marketing and accurately tracks demand helping owners accurately set rates ultimately achieving revenue goals. Make a resolution to get a better hold on revenue management by?seeking out the help of a management company.

5.???? I will prioritize mental health of my employees

Four in five hospitality workers?report experiencing high levels of stress?directly related to their jobs. When you consider the nature of their jobs, it’s easy to see why. They work long hours, serve demanding customers and often deal with toxic work environments. It should come as no surprise that nearly half of those in hospitality would recommend working in a different industry. Creating and implementing policies that support workers’ mental health benefits both your work environment and your business as a whole.?Moreover, you’ll keep staff around longer and boost both customer and employee satisfaction.

6.???? I will help my guests to achieve THEIR New Year’s Resolutions

Aligning your brand with wellness and also mindfulness is a key concept. Implementing an approach to guests where you get them to be mindful, to quiet their minds and relax can be achieved in many ways. Some of them include developing wellness rooms outfitted with fitness equipment, making healthy eating easy with specially designed menu items, or delivering group workouts and retreats that can be adjusted for all levels of fitness. These suggestions produce guests who become advocates for your brand as they will come back at different points during the year with other groups.

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